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DCO521S - DIGITAL COMMUNICATION - 1ST OPP - NOVEMBER 2022 |
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nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCE AND EDUCATION
DEPARTMENT OF COMMUNICATION
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM
LEVEL:5
COURSE CODE: DCO521S
COURSE NAME: DIGITAL COMMUNICATION
SESSION: NOVEMBER 2022
PAPER:1
DURATION: 3 HOURS
MARKS: 100
EXAMINER(S)
MODERATOR:
FIRST OPPORTUNITY EXAMINATION PAPER
Ms E N Gervasius
Dr H Ellis
INSTRUCTIONS
1. Answer ONLY THREE(3) questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
4. Your essay answers must not be more than 600 words
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Faculty of Commerce, Human Science and Education
Department of Communications
DCO521S: Digital Communication
Regular Examinations
October/November 2022
Instructions: Answer all questions under Section A and choose only ONE question in Section B.
SECTION A:
Question 1:
a. Describe the process of content development
[5 marks]
b. Identify 5 key uses of social media by an organization
[5 marks]
c. Discuss ethical implications to be taken in cognizance in Digital Communications [5 marks]
Question 2:
a. Describe the features and use of Instant messaging
b. Discuss 5 key steps in Audience Development
c. Describe the functions of managing and maintaining a website
[5 marks]
[10 marks]
[5 marks]
Question 3:
a. Discussthe role of Academia in the governance of the internet
b. Identify the use of the internet in Communication
c. Explain what is a website and its key functions
d. Explain how and why instant messaging is increasingly becoming useful?
Question 4:
Explain how ethics are challenging to comply with in a Digital world
[5 marks]
[10 marks]
[10 marks]
[5 marks]
[15 marks]
SECTION B:
Question 5:
Discussthe importance of creating and maintaining a social media page for an organization
[20 marks]
Question 6:
a. Identify one key aspect of the architecture of the internet and explain its outstanding
feature
[5 marks]
b. Within the context of Digital communication, explain the role that Microsoft Explorer or its
successor Opera plays?
[5 marks]
c. Discussthe challenges in Digital Communication
[10 marks]
TOTAL: 100 marks
END OF EXAMINATION