QUESTION 1: Case Study
(20 marks)
Read the article below and answer all questions.
THE ROLEOF HR IN THE 4TH INDUSTRIALREVOLUTION
The first revolution was steam powered mechanisation in 1784, followed by the 2nd,
with electricity enabling mass production from 1890. The 3rd was the IT and electronics
revolution ushered in from 1969, which gained momentum and evolved into digital
technology beyond the 1980s taking us to the edge of the 4th digital revolution, when
we see artificial intelligence (Al), biotechnology and the Internet of Things completely
change our world.
But technological changes have always caused changes in the wider systems: society
and professions at large. Has this also been the case for the HR profession? HR has
indeed seen a lot of change. Prior to 1980s, it was called Personnel Management and
was mostly associated with hiring, training and administration. Today it cumulates a
range of strategic and tactical responsibility from talent management to business
partnerships and shared operational services.
This significant transformation has been spurred on by external pressures such as
globalisation, technology and overall changes in society, including legislation and
changes in values and beliefs. The world of business generally has become more
focused on the impact of people, motivation and engagement, as a critical
differentiating factor in the race for successand sustainability. This is why the pressure
on HR- the people's function - to optimise its impact and contribution to the bottom
line has also increased.
Source: Adina Tarry. July 7, 2018. https://www.thehrdirector.com/features/business-
growth/role-hr-industrial-revolution/
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