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PRT721S - PUBLIC RELATIONS THEORY AND PRACTICE - 1ST OPP - NOV 2023 |
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n Am I BI A u n IVER s ITY
OF SCIEn CE Ano TECHn OLOGY
FACULTYOF COMPUTING AND INFORMATICS
DEPARTMENTOF JOURNALISMAND MEDIA TECHNOLOGY
QUALIFICATION: BACHELOROFJOURNALISMAND MEDIA TECHNOLOGY
QUALIFICATIONCODE: 07BJOU
COURSELEVEL:NQF LEVEL7
COURSE:PUBLICRELATIONSTHEORYAND COURSECODE:PRT721S
PRACTICE
DATE: NOVEMBER2023
DURATION: 2 HOURS
SESSION:1
MARKS: 100
EXAMINER(S}
FIRSTOPPORTUNITYEXAMINATION QUESTION PAPER
DR. C. PRIDE,MS. A. NYIRENDA
MODERATOR:
MS. D. HERSHMAN
THIS EXAMINATION PAPERCONSISTSOF 2 PAGES(INCLUDINGTHIS FRONTPAGE}
Instructions for the students
Answer QUESTIONNUMBER ONE (1) and any other question of your choice. In other words, answer TWO (2)
questions in TOTAL. QUESTIONNUMBER 1 IS COMPULSORY
You are required to make effective use of public relations terms in your answers.
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QUESTION 1 (COMPULSORY):
Identify and discuss five (5) REASONS that make RESEARCH relevant to/important in Public Relations
professionalism/practice (50 Marks).
QUESTION 2
Discussfive (5) Opportunities and five (5) Challenges of Social Media in the practice of Public Relations in any
identifiable private or public sector organization in Namibia (50 Marks)
QUESTION 3
List and explain five (5) Tools of Modern Public Relations using specific examples for each of them (50 Marks).
END OF EXAMINIATION PAPER
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