Question 1
25 Marks
a) The Namibia Competition Commission has hired you to analyse the market for rental cars. A
survey of clients of the top 2 car rental firms (constituting 60% of all rentals) at Hosea Kutako
International Airport reveals significant variation in the rental rates charged to different clients
of the same firm. The rental rates vary substantially across various dimensions: across days of
the week (with week-end rentals substantially lower than daily rental Monday - Thursday), over
rental periods (one-day v. week-end v. weekly v. monthly), and across car models. Furthermore,
the car rental industry is characterised by many promotional rates used by different clients
(corporate discounts, advertised specials, advance reservation rates, etc.). This implies that car
rentals that appear to have identical characteristics (day of week, length of rental, model of car)
often entail different prices. Use the Structure-Conduct-Performance paradigm to discuss
possible explanations for non-uniform pricing strategies and their implication for consumer
welfare.
[10]
b) Patents generate monopolies, and society would be better served by eliminating patents for
innovations. Discuss if this statement is true /false.
[5]
c) According to the Chicago School of thought, larger firms are unlikely to abuse market power in
the long run. Discuss.
[5]
d) Assume a sequential game where two companies, A and B, must decide each month whether to
spend $10 million on advertising or not. If in the first month, one company spends the $10
million and the other does not, the game is over: the first company becomes a monopolist
worth $100 million, and the second company looks for something else to do. If neither
company invests $10 million in the first month, the game is likewise over, with neither company
losing or making money. However, if both companies spend $10 million in the first month,
neither one wins anything. We then move to the second month, where again each company
must decide whether to spend $10 million. If both companies again spend $10 million, we move
to the third month, and so on. If, at the start of some month, one of the companies spends $10
million and the other does not, the first company wins the $100 million prize. But of course,
many months (and much money) could go by before this happens. Suppose you are Company A
and one of your classmates is Company B. Collusion is not permitted. All you can do is decide
whether (and how) to play the game. What should you do in this situation?
[5]
2