Women in China have long faced huge pressure to conform to beauty standards that
emphasize a slim figure, large eyes, dewy skin and high cheekbones . .c.e.llphQ_n_e...cameras
have become very_popular and have made digital cameras a thing of the past. There is surging
demand for plastic surgery. Between 2014 and 2017, the number of people getting plastic
surgery in China more than doubled. Meanwhile, beauty apps compete to create filters that
show users more beautiful versions of themselves. While TikTok also has beauty filters, users
can select them when filming. They do not launch automatically.
4. Another major difference between TikTok and Douyin is China's massive online shopping
market. Livestreaming sales of products is a multibillion-dollar industry in mainland China,
and was given a major boost during the pandemic. As of June, last year, there were more than
460 million livestreaming e-commerce users in mainland China, according to the Academy
of China Council for the Promotion of International Trade, a body affiliated with Beijing's
commerce ministry. 1. lli>JJyin is a maj.QLplatform for live stre_a_mersa, long with Taoba_o__,
Alibaba's (6ABA)___e_.Bayo1n-lliiknee marketp.lac_e_ln_-,app shopping is made easy: Products and
discounts are displayed on-screen during livestreams, with purchases just a swipe or a click
away.
5. 2. China has one of the world's strictest censorshi.Q__regimesa, nd Dou~
rule.s.,_ Internet watchdogs crack down regularly on online dissent and block politically
sensitive information. When CNN searched "Tiananmen 1989" in Douyin, nothing came up.
The Tiananmen massacre, in which Chinese troops cracked down brutally on pro-democracy
protesters in Beijing, has been wiped from China's history books. Any discussion of the event
is strictly censored and controlled. When CNN searched the same phrase in TikTok, it yielded
many results including videos of users talking about what happened and a brief Wikipedia
blurb summarizing the event. "It's so interesting to see this contradiction in this one company
[ByteDance] with these two faces," said Duncan Clark, chairman and founder of investment
advisory BOA China.
6. Another key difference is that Douyin takes a much stricter line on younger users. Users
under 14 can access only child-safe content and use the app for just 40 minutes a day. They
can't use the app from 10 p.m. to 6 a.m. For years, China has tried to curb video game
addiction and other unhealthy online habits. It announced a curfew for online gaming for
minors in 2019 before outright banning online gaming during weekdays for minors. 3. Even on
most weekood.s_,_US_ers...undfil..1Ly allowed to play for three hours... "There's been very
much a laissez-faire attitude in the UStowards content, even content targeting teenagers and
vulnerable people," said Clark. "The Chinese government has been much more leaning into
regulation at early stages in the growth of Douyin, particularly protecting younger people."
TikTok took some similar steps earlier this month, announcing that every user under 18 will
soon have their accounts default to a one-hour daily screen time limit, though teenage users
will be able to turn off this new default setting.
7. TikTok is not the only Chinese-owned platform finding viral success in the United States. 4.
Of the top 1o most__p_o_puflarere apps on App_l_e_'._s_(Me.L)._l.1S...apf.opu_rs.wtoerere, develope.d.
with Chines_e_J;echnologtyheir algorithms were entirely Chinese_,___BesidTeiksTok, there's also
shopping app Temu, fast fashion retailer Shein and video editing app CapCut, which is also
owned by ByteDance. TikTok remains hugely popular in the United States. It has more than
150 million monthly users, almost half of the country's population. It remains to be seen
whether TikTok can convince US lawmakers that it poses no threat, but the showdown in
Washington has highlighted larger questions about security and data privacy that could see
other apps come under fire.
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