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MKM711S - MARKETING MANAGEMENT - 2ND OPP - JULY 2025 |
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nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnDLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF MARKETING, LOGISTICS AND SPORT MANAGEMENT
QUALIFICATION : BACHELOR OF MARKETING
QUALIFICATION CODE: 07MARB
LEVEL: 7
COURSE CODE: Ml<M711S
COURSE NAME: MARKETING MANAGEMENT
SESSION: JULY 2025
PAPER: THEORY
DURATION: 3 HOURS
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER
PROFM. CHUFAMA (FM), MS R. SHIKONGO(PM&DI)
MODERATOR:
MR STEWARTLUWIZHI
INSTRUCTIONS
1. This question paper has FIVE (5) questions.
2. Answer ANY FOUR (4) questions.
3. Always start a question on a new page.
4. Each question carries TWENTY-FIVE (25) marks.
5. Marks for each question are indicated at the end of each question.
6. Read all the questions carefully before answering.
7. Be guided by the mark allocation on what and how much to write.
8. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)
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QUESTION 1
{2S marks)
You are appointed as a Marketing Executive, what are the main activities you will be carrying
out in your new position?
QUESTION 2
{25 marks)
With the aid of relevant example, explain the stages involved in the product or customer
adoption process.
QUESTION 3
{25 marks)
Using a company(ies) and/ or product(s) of your choice, explain the criteria for selecting
important brand elements.
QUESTION4
Discuss the significance of marketing research to a firm of your choice
{25 marks)
QUESTION 5
{25 marks)
Outline the relevant marketing strategies applicable to each stage of the product life cycle
END OF SECOND OPPORTUNITY EXAMINATION PAPER
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