 |
SMI810S - STRATEGIC MARKETING AND INNOVATION - 2ND OPP - JULY 2023 |
|
|
1 Page 1 |
▲back to top |
nAmI BI AunIVE RSITV
OF SCIEnCE Ano TECHn OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION : BACHELOR OF HOSPITALITY AND TOURISM HONOURS
QUALIFICATION CODE: 08BHTH
LEVEL: 8
COURSE CODE: SMl81OS
COURSE NAME: STRATEGIC MARKETING AND
INNOVATION
SESSION: JULY 2023.
DURATION: 2 HOURS
PAPER: THEORY (PAPER 1)
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER($) DR. S. AUALA
MODERATOR: MS. R. GITAU
INSTRUCTIONS
1. Answer FIVE questions ONLY.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPER CONSISTS OF _2_ PAGES (Including this front page)
|
|
2 Page 2 |
▲back to top |
Question 1
(20 Marks)
Provide a critique on destination branding and how has it revolutionised tourism
marketing in our contemporary world. Start your argument with a critique of various
definitions of destination branding and why it is important for emerging destinations like
Namibia.
Question 2
(20 Marks)
According to the Namibia Tourism Board (NTB, 2014). Namibia has four main target
markets that they call "Tribes," which have the greatest propensity to travel to Namibia
in the coming years from North America. Enlighten us by discussing these "Tribes" and
their characteristics c1ndhow they relate to Namibia's tourism offerings.
Question 3
(20 Marks)
The tourism and hospitality sector is based on service marketing. Using a diagram, apply
the service marketing trinity to any tourism business with practical examples to make us
understand service marketing within the context of tourism and hospitality.
Question 4
(20 Marks)
According to Mohanty (2020) augmented reality opens avenues for better tourist
engagement by combining a live view in real-time with virtual computer-generated
images, creating a real-time augmented experience of reality. As a tourism innovation
marketing specialist how would go about explaining to tourism stakeholders on the
impact of technology on the future of tourism in a post-pandemic world.
Question 5
(20 Marks)
Elaborate how eco-labels can be used as marketing tools in the tourism and hospitality
sector. Provide practical examples to ..substantiate your argument.
Question 6
(20 Marks)
Discuss in detail the strategic marketing planning process for a tourism or hospitality
business in Nar:nibia. Provide practical examples to support your argument.