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BMC511S - BUSINESS MANAGEMENT INFORMATION - 1ST OPP - JUNE 2024 |
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nAmI BI AunI.VERs ITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMPUTING AND INFORMATICS
DEPARTMENT OF INFORMATICS, JOURNALISM AND MEDIA TECHNOLOGY
QUALIFICATION : Bachelor of Informatics, Bachelor of Computer Science
QUALIFICATION CODE: 07BAIT, 07BCMS
COURSE: BUSINESSMANAGEMENT INFORMATION
SYSTEMS
DATE: JUNE 2024
DURATION: 3 Hours
COURSELEVEL:NQF LEVEL5
COURSECODE: BMCSllS
SESSION: 1
MARKS: 100
EXAMINER(S):
MODERATOR (S):
FIRSTOPPORTUNITY EXAMINATION QUESTION PAPER
Mr. Nkululeko Mthembo
Prof. Samuel Akinsola,
Mr. Sebastian Mukumbira, Ms Ruusa lipinge, Dr lrja Shaanika
Mr. Admire Kachepa
THIS EXAMINATION .PAPERCONSISTSOF 8 PAGES
(INCLUDING THIS FRONT PAGE)
Instructions for the students
1. There are Three (3) Sections in this paper Section A, Section Band Section C
2. Answer ALL the questions in ALL Sections.
3. Write clearly and neatly in your ANSWER BOOKLET PROVIDED
4. Number the answers clearly.
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SECTIONA Multiple ChoiceQuestions
Write all answersin the ANSWERBOOl<LETPROVIDED
[25 marks]
1. Ndapandula, a 25-year-old with a viral infection, is admitted to a hospital. On the second
day post-admission, a nurse takes a single high-temperature reading and enters it into the
patient records information system. This single reading, when combined with Ndapandula's
other symptoms and previous medical records, becomes ___
_
A. business intelligence
B. data
C. information
D. analysis
2. ____
is a set of activities designed to achieve a task.
A. Information technology
B. Competitive advantage
C. User-generated content
D. Business process
3. How does implementing information systems impact business processes?
A. It eliminates the need for human intervention in a business process.
B. It promotes a decentralized approach to information management.
C. It helps streamline business processes or eliminate ones that aren't necessary.
D. It eliminates the need for organizations to invest in data security.
4. ____
are the costs that customers incur when they change suppliers.
A. Network costs
B. Switching costs
C. Overhead costs
D. Opportunity costs.
5. ____
is high in an industry when alternative products that offer attractive savings are
available.
A) The power of suppliers
B) The threat of substitutes
C) Network effects
D) The switching cost
6. Walmart's continuous replenishment system is an example of a firm using information
systems to:
A) strengthen ties to its customers.
B) simplify the industry value chain.
C) focus on market niche.
D) achieve low-cost leadership.
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7. Which of the following best describes the effect that new information technology has on
society?
A. It has a dampening effect on the discourse of business ethics.
B. It has a ripple effect, raising new ethical, social, and political issues.
C. It is beneficial for society as a whole, while raising dilemmas for consumers.
D. It has a waterfall effect in raising ever more complex ethical issues.
8. The use of computers to assemble data from different sources to create digital dossiers of
detailed information about individuals is known as which of the following?
A. Profiling
B. Phishing
C. Spamming
D. Spyware
9. All of the following are competitive forces in Michaels Porters model except:
A. Suppliers
B. New market entrance
C. Disruptive Technologies
D. customers
10. The obligations that individuals and organizations have concerning rights to intellectual
property involve which of the following moral dimensions of the information age?
A. Property rights and obligations
B. System quality
C. Accountability and control
D. Information rights and obligations
11. Firms that allow employees to use their own devices are embracing which of the following?
A. Wearable computing
B. Mobile consolidation
C. Cloud computing
D. BYOD
12. What event marked the beginning of e-commerce?
A. The first product sold online
B. The first domain name registered
C. The first e-mail sent
D. The first paid advertisements placed on a website
13. Which of the following statements about EDI is not true?
A. Each major industry in the United States has EDIstandards.
B. Today, EDI is only used for document automation.
C. Many organizations still use private networks for EDI.
D. EDI systems are increasingly web-enabled.
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14. Amazon's use of the Internet as a platform to sell books more efficiently than traditional
bookstores illustrates which of the following strategies?
A. Low-cost leadership
B. Marketing effectiveness
C. Focusing on market niche
D. Strengthening supplier intimacy
15. In planning a robust e-commerce presence, you will want to consider the blog platform as
part of your ____
presence.
A. social media
B. e-mail
C. community
D. website
16. A colleague at work takes small amounts of office supplies for her own personal use, saying
that this is a tiny loss to the company. You tell her that if everyone were to take office
supplies, then the loss would no longer be minimal. Your rationale expresses which of the
following ethical principles?
A. Kant's Categorical Imperative
B. The Golden Rule
C. The RiskAversion Principle
D. The slippery-slope rule
17. Which of the following refers to policies, procedures, and technical measures used to
prevent unauthorized access,alteration, theft, or physical damage to information systems?
A. Security.
B. Controls
C. Benchmarking
D. Algorithms
18. All of the following are specific security challenges that threaten corporate systems in a
client/server environment except:
A. theft of data.
B. copying of data.
C. alteration of data.
D. radiation.
19. A salesperson clicks repeatedly on the on line ads of a competitor in order to drive the
competitor's advertising costs up. This is an example of:
A. phishing.
B. pharming.
C. evil twins.
D. click fraud.
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20. ____
is malware that hijacks a user's computer and demands payment in return for
giving back access.
A. A Trojan horse
B. Ransomware
C. Spyware
D. A virus
21. Pharming involves:
A. redirecting users to a fraudulent website even when the user has typed in the
correct address in the web browser.
B. pretending to be a legitimate business's representative in order to garner
information about a security system.
C. setting up fake website to ask users for confidential information.
D. using emails for threats or harassment.
22. A foreign country attempting to access government networks in order to disable a national
power grid is an example of:
A. phishing.
B. denial-of-service attacks.
C. cyberwarfare.
D. cyberterrorism.
23. All of the following are issues with the traditional file environment except:
A. data inconsistency.
B. inability to develop specialized applications for functional areas.
C. lack of flexibility in creating ad-hoc reports.
D. poor security.
24. A database ____
A. byte
B. field
C. record
D. value
describes a database entity.
25. Data ____
occurs when the same data is duplicated in multiple files of a database.
A. redundancy
B. repetition
C. independence
D. partitions
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Section B State whether each of the following is True or False.
Write all answers in the ANSWER BOOKLETPROVIDED
1. eBay is an example of the market creator business model.
[20 marks]
2. In green computing, reducing computer power consumption is not a top priority.
3. IT infrastructure consists of only those physical computing devices and software required to
operate the enterprise.
4. E-commerce refers to the use of the Internet and the web to transact business.
5. Scalability refers to the ability of a computer, product, or system to expand to serve a large
number of users without breaking down.
6. The competitive forces model cannot be used to analyze modern digital firms which face
new competitive forces that are not true of traditional firms.
7. A firm can be said to have competitive advantage when it has access to resources that
others do not.
8. Most Internet businesses do very little to protect the privacy of their customers.
9. Microsoft Access and Oracle are examples of Relational Database Management System.
10. Google Search engine marketing is the largest form of web marketing.
11. Creating a marketing plan is not an example of a business process.
12. In order to be considered a digital firm, all of the firm's significant business relationships and
core business processes must be digitally enabled.
13. A business model describes how a company produces, delivers, and sells a product or
service to create wealth.
14. Transaction-level information is essential for operational management to plan future
production levels.
15. Cross-functional systems are being phased out in favor of systems that support business
processes within a single functional group, such as human resources.
16. You can use OLAPto perform multidimensional data analysis.
17. A server can either be classified as hardware or software.
18. Sniffers enable hackers to steal proprietary information from anywhere on a network,
including email messages, company files, and confidential reports.
19. Implementing a web interface for an organization's internal database usually requires
substantial changes to be made to the database.
20. In a client/server environment, a DBMS is located on a dedicated computer called a web
server.
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Section C Structured Questions
[60 marks]
Question One
[16 marks]
a) Identify and discuss the major types of information systems that serve the main
management groups within a business.
{8 marks)
b) Securing Information System is essential as they are prone to destruction.
Describe at least four (4) security Threats that can affect an Information System.
{8 marks)
Question Two
(20 Marks)
a) Identify and describe the Seven (7) Information Technology Infrastructure components?
(14 marks)
b) Explain the impact of the current trends in technology below that raise ethical issues:
(6 marks)
i) Declining Storage Costs.
ii) Advances in Networking.
iii) Mobile Device Growth.
Question Three
[12 marks]
You are advising Thomas an aspiring small business owner, who seeks to start an Ecommerce
business.
Discuss at least four (6) E-commerce revenue models he can use to generate revenue online.
Question Four
[12 Marks]
a) Traditional File processing Systems present a lot of challenges as compared to the
database approach. Explain the challenges of Traditional File Systems?
(8 marks)
b) Define the following terms as used in information systems.
(4 marks)
ii) Switching Costs
iii) TCO
iv) BYOD
v) DBMS
[END OF EXAMINATION]
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