Section B: Case Study
(50)
Question 2:
Read the article below and answer the following questions.
ARTICLE TITLE: STANDARD BANK-LEADING THE WAY IN AFRICA: ANGOLA CASE
Case Study: Angola
In September 2010, South-African based Standard Bank launched operations in Angola,
making it the largest African bank to enter that dynamic market.
The move was in keeping with Standard bank's entrepreneurial approach to growth on the
continental, a philosophy which has served the bank well over the past 150 years.
However, this time, an extra ingredient was added: the ability to leverage off Standard
Bank's existing talent pool needed to uniquely equip standard Bank de Angola with the
skills, people and leadership needed to fast track growth. Just 16 months into operation
and Standard Bank de Angola boasts six- branches and a staff complement of 160 by the
end of 2012.
While Standard bank de Angola CE Pedro Pinto Coelho, is the man steering the ship, he
is mindful of the benefits his start-up operation is reaping from Standard Bank's
experience, history and Africa focus. Being part of the large Standard Bank franchise has
offered significant advantages. "It's given us the right momentum and we've benefited
from having procedures in place. Also being paii of a large network enables us to interact
with other parts of the continent and the world, "says Coelho. That said, the staii-up has
not been without its teething problems, chief among who has been the need to adapt the
model to the Angolan way of doing things and ensuring a sustainable talent strategy.
The human resource (HR) and talent team worked closely with the leadership team to
develop a recruitment and development strategy to source talent, particularly
internationally in order to find Po1iuguese -speaking bankers with the relevant experience
and a more sustainable development strategy. "Angola lost a number of people to
emigration due to the civil wai· [which ended in 2001 ], so we have lack of skills, "explains
Coelho. "Fmihermore, we are in competition with oil and gas sectors, so we have to fight
for talent." This has seen the start-up pull in more expatriates than is ideal, "But we're
busy fast-tracking young, local talent through a series of programmes which will see them
emerge in five years, as opposed to the usual 1O," says Coelho. Molding this younger
generation according to Standard bank is central to Coelho's plans and he is looking for
attitude, effort and capability in his future leaders.
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