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EMN620S - EVENTS MANAGEMENT - 2ND OPP - JAN 2020 |
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NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
FACULTY OF MANAGEMENT SCIENCES
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION : BACHELOR OF HOSPITALITY MANAGEMENT
QUALIFICATION CODE: 07BHMN
LEVEL: 7
COURSE CODE: EMN 620S
COURSE NAME: EVENTS MANAGEMENT
SESSION: JANUARY 2020
DURATION: 2 HOURS
PAPER: THEORY
MARKS: 100
EXAMINER(S)
SECOND OPPORTUNITY QUESTION PAPER
Ms. Alida Siebert
MODERATOR: Ms. lsobel Green
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)
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Question 1
(5x2=10)
Market research is conducted to assess the potential demand for an event. Name and describe the areas
in which market research should be conducted.
Question 2
(4+10x2=24)
Web marketing is one of the tools event managers can use to market their event. Define web
marketing and explain the ten advantages it offers as a marketing tool.
Question 3
(8x2=16)
The event sector can be divided into various segments — what are these eight segments and what do
they include?
Question 4
(6x2=12)
Volunteers are an essential part of the workforce of the majority of events. Describe the recruiting
and managing of this valuable workforce in detail.
Question 5
(6x2=12)
Explain the roles and responsibilities of various government and semi-government event agencies?
Question 6
(5x2=10)
Critically discuss the five environmental considerations that should be applied as part of the event
marketing cycle.
Question 7
(8x2 = 16)
Sponsorship within the event sector has grown over the last ten years. Discuss the eight reasons that
have contributed to this growth in event sponsorship.