 |
PAP721S - PROPAGANDA AND PERSUASION - 2ND OPP - JANUARY 2023 |
|
|
1 Page 1 |
▲back to top |
n A,m I B IIA u n I V E R s I TY
OF SCI En CE Ano TECH noLOGY
FACULTY OF COMMERCE, HUMAN SCIENCEAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BACO
LEVEL: 7
COURSE CODE: PAP721S
COURSE: PROPAGANDA AND PERSUASION
SESSION: NOVEMBER, 2022
DURATION: TWO HOURS
PAPER: (PAPER 1)
MARKS: 50
SUPPLEMENTARY/SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER
DR C PEEL
MODERATOR DR. M NASSOR
INSTRUCTIONS
1.
Answer TWO questions only.
2.
Read all the questions carefully before answering them.
3.
Indicate whether you are a FT, PT, or DE student.
THIS EXAMINATION QUESTION PAPER CONSISTS OF _3_PAGES (Including this front page)
1
|
|
2 Page 2 |
▲back to top |
Question 1
(PAP)
25 marks
(a) Generate a propaganda statement of about 100 words promoting one of the
following topics: (i) The Right to Life: Why the death penalty should not be re-
introduced in Namibia; OR (ii) Responding to a commercial advertisement and social
media campaign suggesting that a pharmacy that you own is distributing "fake"
medicines. Your propaganda statement should make clear what media channels you
would use.
(13 marks)
(b) Distinguish between the definitions of White, Black, and Grey propaganda. Explain
which of these types of propaganda were used in generating your statement in Question
l(a).
(12 marks)
Question 2
25 marks
Discuss the religious origins of propaganda practice, giving your critique of the following
historical moments:
(a) The declaration by the Council of Florence (1441) that no salvation is possible
outside the Catholic Church, and that anyone who dies without being "joined" to
the teachings and faith of that church will go into the "eternal fire which was
prepared for the devil and his angels"
(12 marks)
(b) The "Crusades" by a series of Christian armies from Europe which invaded
Palestine with the purpose of overthrowing the Muslim leaders, and securing
Christian access and governance of Biblical sites, including the "holy city" of
Jerusalem.
(13 marks)
Question 3
25 marks
Name and, in your own words, describe FIVE of Robert Cialdini's principles of
persuasion, giving examples in each case.
(SxSmarks = 25 marks).
2
|
|
3 Page 3 |
▲back to top |
Question 4
PAP 721S
25 marks
A true understanding of the propaganda message often requires an analysis of the
propaganda operation, and the propagandists who are leading it. With the use of
relevant examples, analyse the role of the propagandist in shaping perceptions using
each of the following four schemes (a-d):
(a) The ideology and purpose of the propaganda campaign.
(b) The context in which the propaganda occurs.
(c) Identification of the propagandist.
(d) Counterpropaganda.
(e) Give one example of how a campaign you know of used,
or may have used, these functions.
(5 marks)
(5 marks)
(5 marks)
(5 marks)
(5 marks)
Question 5
25 marks
Using relevant examples, define persuasion, and show how it is distinguished from
propaganda as a communication process.
End of examination question paper
Total: 50 marks
3
|
|
4 Page 4 |
▲back to top |
nAmlBIA
un1vERSI
OF SCl:n:
TECHfE'L:
Y
1ii'1:l
'••
P/Bagmaa
Windhoek
NAMIBIA
2022-10-18
i FACULTY OF HUMAN SC!ENGES
DEPT: TECHNICALA~IDVOCP.:f.lONALj
--------·--~~---- EDUCATION AND rnAINING