 |
MPR711S - MEDIA AND PUBLIC RELATIONS - 1ST OPP - JUNE 2022 |
|
|
1 Page 1 |
▲back to top |
l
n Am I BI A u n IVER s I TY
OF SCI En CE Ano TECH n OLOGY
FACULTY OF MANAGEMENT SCIENCES
DEPARTMENT OF MARKETING AND LOGISITICS
QUALIFICATION: BACHELOROF SPORTSMARKETING
QUALIFICATION CODE: 07BOSM
LEVEL: 7
COURSE CODE: MPR711S
COURSE NAME: MEDIA AND PUBLICRELATIONS
SESSION:
JUNE 2022
PAPER:
THEORY
DURATION:
3 HOURS
MARKS:
100
EXAMINER(S)
FIRST OPPORTUNITY EXAMINATION
MR. MAXWELL CHUFAMA
MODERATOR: MR. PETER HAIFIKU
INSTRUCTIONS
1. This paper comprises FIVE (5) questions
2. Answer ANY FOUR (4) questions.
3. Read all the questions carefully before answering.
4. Marks for each question are indicated at the end of each question
5. Write clearly and neatly.
6. Number the answers clearly.
7. Start each question on a new page.
THIS FIRST OPPORTUNITY EXAMINATION CONSISTS OF 2 PAGES (Including this front page)
|
|
2 Page 2 |
▲back to top |
|
|
3 Page 3 |
▲back to top |
I.
Question 1 {25 marks)
1.1 Describe public opinion and its implication to public relations practice.
(10 marks)
1.2 Explain what a PRspin is. Discuss a PRspin's implications to both public relations
practice and the society.
(15 marks)
Question 2 {25 marks)
Giving practical examples, discuss the role of media and public relations in the government.
(25 marks)
Question 3 {25 marks)
With the support of examples, describe the following media and public relations functions;
3.1 Counselling
(5 marks)
3.2 Media relations
(5 marks)
3.3 Community relations
(5 marks)
3.4 Consumer relations
(5 marks)
3.5 Government affairs
(5 marks)
Question 4 {25 marks)
4.1 Explain what is 'dark public relations'
(5 marks)
4.2 Provide common techniques used by organizations or entities on 'dark public relations' in;
(a) The private sector
(10 marks)
(b) Politics
(10 marks)
Question 5 {25 marks)
5.1 Using Professor John Marston's four step model, describe the public relations process.
(12 marks)
5.2 As an expert in media and public relations, provide your own definition of media policy and
explain any four (4) components that a media policy should can contain.
(13 marks)
END OF FIRST OPPORTUNITY EXAMINATION
2
|
|
4 Page 4 |
▲back to top |
' \\.
P/Bag13388
Windhoek
~;~~11!bia