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MVT620S - MARKETING IN VET B - 2ND OPP - JANAURY 2023 |
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n Am I B I A u ni VE Rs I TY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE; HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF TECHNICAL AND VOCATIONAL EDUCATION AND TRAINING
QUALIFICATION: DIPLOMA IN TECHNICALAND VOCATIONAL EDUCATIONAND TRAINING: MGT
QUALIFICATION CODE: 06DTVM
COURSE CODE: MVT620S
LEVEL: 6
COURSE NAME: PRINCIPLESOF ENGLISH
LANGUAGE USE
SESSION: JANUARY 2023
DURATION: 3 HOURS
PAPER: PAPER2
MARKS: 100
SECOND OPPORTUNITY EXAMINATION - QUESTION PAPER
EXAMINER(S) PROF. N. KUFAINE
MODERATOR: MR. N. ABRAHAM
INSTRUCTIONS
1. Read the instructions carefully before answering the questions
2. Answer ALL the questions.
3. Write clearly and neatly.
THIS PAPER CONSISTS OF 2 PAGES (Including this front page)
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1. The definition for marketing is influenced by many factors. Describes
characteristics of a definition influenced by the following factors {10)
a. The principle-driven definitions of marketing. (5)
b. The action-driven definitions of marketing. (5)
2. There are different types of data used in marketing. Define and describe the
following types of data. {30)
a. internal data. (5)
b. External data. (5)
c. Primary data. (5)
d. Secondary data. (5)
e. Qualitative data. (5)
f. Quantitative data. (5)
3. Describe the characteristic of the following customer segmentation factors. {20)
a. Geographic. (5)
b. Demographic. (5)
c. Behavioral. (5)
d. Psychographic. (5)
4. Described how the following management principles are used in managing
marketing activities. {20)
a. Planning. (5)
b. Organising. (5)
c. Implementation. (5)
d. Control. (5)
5. One of the objectives in marketing is market growth. Describe the following
marketing growth approaches. {20)
a. Market penetration. (5)
b. Market development. (5)
c. Product development. (5)
d. Diversification. (5)