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BRS711S- BUSINESS RESEARCH FOR SPORT MANAERS 2ND OPP 2024 |
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I
I
I
(
nAm I BIA un IVERS ITV
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCE AND EDUCATION
DEPARTMENT OF MARKETING, LOGISTICS AND SPORT MANAGEMENT
QUALIFICATION: BACHELOR OF SPORT MANAGEMENT
QUALIFICATION CODE: 07BOSM
LEVEL: 7
COURSE CODE: BRS711S
COURSE NAME: BUSINESSRESEARCHFORSPORT
MANAGERS
SESSION: JULY 2024
DURATION: 3 HOURS
PAPER: THEORY
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) MS. F SITHOLE
MODERATOR: MS. T. YOUNG
INSTRUCTIONS
1. This examination paper consists of 5 questions
2. Answer FOUR (4) questions ONLY
3. Start each question on a fresh page
4. Marks for each question are indicated in brackets at the end of each question
5. Write clearly, and neatly
THIS QUESTION PAPER CONSISTS OF _3_ PAGES (Including this front page)
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Question 1
a) Assuming that you are a Sport Manager, give an example of a situation in which it
would be appropriate to use the mixed methods approach.
[10 marks]
b) Outline the advantages and disadvantages of using the mixed method approach in
business research for sport managers
[15 marks]
Question 2
a) Explain the different types of questions that can be used in a questionnaire when
carrying out research in sport management.
[10 marks]
b) b) Outline the merits and demerits of using questionnaires when carrying out research
in sport studies.
[15 marks]
Question 3
a) Assuming that you are a sport researcher, outline the guidelines that you will follow
when carrying out interviews.
[10 marks]
c) Analyse the different types of interviews that may be used in business research for
sport managers
[15 marks]
Question 4
a) Differentiate between primary and secondary data.
[5 marks]
b) Explain the following data collection tools as they are used in business research for sport
managers.
i)
Questionnaires
ii) Interviews
iii) Focus group discussions
iv) Observations
[5 marks]
[5 marks]
[5 marks]
[5 marks]
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