Question 1
[4 Marks]
During a workshop, a Senior Data Analyst says, "Every enterprise benefits from collecting and
analysing its data". Would you agree with that or not and why? Explain the why using a
practical example.
Question 2
[7 Marks]
What are the essential steps in the process of knowledge discovery in various areas where data
mining is drawn?
Question 3
[8 Marks]
There are several data mining functionalities. Explain the difference between data
characterization and data discrimination. Give a practical example for each.
Question 4
[4 Marks]
Explain the term classification and how we would predict a class label of objects for which class
labels are unknown.
Question 5
[6 Marks]
Are all patterns of interest to potential users? What makes a pattern interesting?
Question 6
[4 Marks]
By illustration with a practical example, please explain Outlier analysis and Cluster analysis.
Question 7
[4 Marks]
Explain the difference between Binary Attributes and Nominal Attributes. Give an example for
each.
Question 8
[2 Marks]
As a Junior Data Miner for a Marketing Company, you are tasked to visualize data. You have
decided to use a Quantile-Quantile plot. How would you explain your decision as to why you
would use that?
Question 9
[4 Marks]
Describe various methods for Noisy Data.
Question 10
[6 Marks]
Select a report or visualization that provides some analyses of social web data and explain
the steps to accomplish the activity. First, have a look at the 5 great examples of data
visualization to get inspired.
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