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BSL712S - SME Strategy and leadership - 1st Opp - Nov 2022 |
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nAmlBIA
unlVERSITY
OF SCI En CE Ano TECH n OLD GY
FACULTYOF COMMERCE,HUMANSCIENCESAND EDUCATION
DEPARTMENTOF GOVERNANCEAND MANAGEMENTSCIENCES
QUALIFICATION: BACHELOR OF BUSINESS MANAGEMENT
QUALIFICATION CODE: 07BBMA
LEVEL: 7
COURSE CODE: BSL712S
COURSE NAME: SME Strategy and Leadership
SESSION:
NOVEMBER 2022
DURATION:
2 HOURS
PAPER:
MARKS:
THEORY
75
EXAMINER(S)
1sr OPPORTUNITY EXAMINATION PAPER
MS. ESTHEROLIVIER
DR. CHRISVANZYL
MODERATOR: MS. A TJIUEZA
INSTRUCTIONS
1. Answer ALL the questions.
2. Write clearly and neatly.
3. Number the answers clearly
PERMISSIBLE MATERIALS
1. Business calculator
THIS EXAMINATION PAPER CONSISTS OF 3 PAGES (Including this front page)
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Question 1
Read the case below and answer the questions that follows:
[25 Marks]
Hello Buddy
Buddy Industries is a revolutionary company which aims to address specific voids in the Namibian
market, utilising the latest in technology and combining it with personal real-time service with a Buddy
Smile. Buddy Industries is a software tech company specialising in building and developing targeted
customer communication, customer experience management, customer sourcing and networking
solutions.
Buddy Industries CC is the holding company for:
YelloBuddy
TravelBuddy
BusinessBuddy
SalesBuddy
Concierge Buddy
As an underlying service and value-added product offering the business is built around people and
great service execution. Buddy Industries provides a revolutionary 24/7 personal and travel assistant
app. The innovative app is backed by consultants who are available around the clock to assist with any
type of query or emergency.
CEOand owner, Wilko Aschenborn, has been in the business of tech for over 13 years, and through a
period of enlightenment, he started Buddy, an app which he attributes to his dog (who also happened
to be the inspiration for the logo). Buddy is much like Siri-you ask it questions and it assists you where
it can.
Source: Adopted from https://buddysuperapp.com/customer.html
a) In what industry does Buddy Industries operate?
(2)
b) What are some of the strategic moves for this type of organisation?
(13)
c) What are the key responsibilities of a strategic leader?
(10)
Question 2
(25 Marks)
According to Michael Porter, organisations can gain a competitive advantage through five generic
strategies. In tabular format compare these strategies along the following dimensions:
Strategic target
Basis of competitive advantage
Product line
Product emphasis
Marketing emphasis
Keys to sustaining the strategy
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QUESTION 3
(25 Marks)
Calculate the SPACE Matrix coordinates from the information provided in the table below. Plot the
vector and list the suggested alternative strategies. Which specific strategies would you implement if
the enterprise operates within the small stock farming industry?
I FS: Access to capital is a problem
The exchange rate is deteriorating
CA: High quality services provide competitive advantage
Located favourably in the center of town
Highly qualified and experienced team
IS: Reluctance of companies to pay for services renderred
Business environment is highly disruptive currently
ES: Ve,y few competitors are active in this segment of mark et
Low GDP figures are forcasted
Rating:
2
2
-4
-3
-5
1
3
-2
-6
Resultant:
Coordinates:
\\:-axis
x-axis
TOTAL MARKS: 75
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