 |
PRT721S - PUBLIC RELATIONS THEORY AND PRATICE - 2ND OPP - JAN 2020 |
|
|
1 Page 1 |
▲back to top |
,
NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
FACULTY NAME: HUMAN SCIENCES
DEPARTMENT NAME: COMMUNICATION
QUALIFICATION: BACHELOR OF JOURNALISM AND MEDIA TECHNOLOGY & BACHELOR OF
COMMUNICATION
QUALIFICATION CODE: 07BJMT; 07BACO
LEVEL: 7
COURSE: PUBLIC RELATIONS THEORY
AND PRACTICE
SESSION: JANUARY 2020
COURSE CODE: PRT721S
PAPER: THEORY
DURATION: 3 HOURS
MARKS: 100
SECOND OPPORTUNITY/ SUPPLEMENTARY EXAMINATION QUESTION PAPER
EXAMINERS
MODERATOR
Ms E. Brown; Dr N. Mpofu; Dr H. Mapudzi
Ms D. Herselman
INSTRUCTIONS
1. Read questions carefully.
2. Answer ALL questions.
3. Write clearly and neatly.
4. Number the answers clearly.
THIS EXAMINATION PAPER CONSISTS OF 2 PAGES
(Including this front page)
|
|
2 Page 2 |
▲back to top |
QUESTION 1
[20 marks]
‘Public Relations’ is often referred to as the profession that safeguards reputation. Identify
and explain the basic Principles of Public Relations (make reference to relevant examples to
support your answer).
QUESTION 2
[20 marks]
Certain events and developments in society have impacted significantly on the development
of Public Relations. In this view, discuss how technology has positively and negatively
impacted on the Public Relations practice.
QUESTION 3
[20 marks]
Public Relations practitioners are more effective when undertaking projects that are
informed by research. Using relevant examples, distinguish between the characteristics of
the quantitative and qualitative research methods. In your answer, highlight the main
advantages and disadvantages of each method
QUESTION 4
[20 marks]
The nature of the work of Public Relations practitioners often overlaps
marketing, advertising and journalism professionals. Using relevant examples
PR differs from the following:
a) Marketing
b) Advertising
c) Journalism
with that of
highlight how
QUESTION 5
[20 marks]
The Head of Communications at the Directorate of Elections (DoE) has noted that the
number of voters in 2019 has decreased considerably. This is a major concern for the
political leadership.
As the Public Relations Manager of the DoE, you have been instructed to start preparing a
campaign for the next election.
a) Define a campaign and describe its characteristics (S marks)
b) Using relevant examples, explain the important elements of a successful campaign/
programme plan (15 marks)
END OF EXAMINATION