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IMT811S - INTERNATIONAL MARKETING MANAGEMENT - 2ND OPP - JULY 2022 |
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nAmlBIA UnlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCE AND EDUCATION
DEPARTMENT OF MARKETING AND LOGISTICS
QUALIFICATION: HONOURS OF MARKETING
QUALIFICATION CODE: 08BMAR
LEVEL: 8
COURSE CODE: IMT811S
COURSE NAME: INTERNATIONAL MARKETING
MANAGEMENT
SESSION: JULY 2022
DURATION: 3 HOURS
PAPER: SECOND OPPORTUNITY
MARKS: 100
EXAMINER(S)
SECOND OPPORTUNITY QUESTION PAPER
MS. B.M. VAN NIEKERK(FT/PT/DISTANCE)
MODERATOR: MR. RITTER
INSTRUCTIONS
1. Answer ALL the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
4. Write as legible as possible, and as precise as possible
s. Indicate your class lecturer's name on your answer sheet
THIS QUESTION PAPER CONSISTS OF_ 4_ PAGES (Including this front page)
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SECTION A: MULTIPLE CHOICE QUESTIONS
[20]
Choosethe correct answer and use the answer sheet provided to answer the following multiple choice
questions. Eachquestion only hasONEcorrect answer.l mark shall be awarded for each correct answer.
[2 x 10 = 20 marks]
QUESTION 1
James Wells is preparing to direct his company's entry into the Asian market. His successwill depend
upon the skill with which he
A. masters a foreign language.
B. adapts the marketing mix to the uncontrollable factors unique to the area.
C. selects media.
D. translates domestic prices into foreign currency.
QUESTION 2
Recently, the Japanese economy has been assaulted by a variety of factors that have caused a fall in
the value of the yen vis-a-vis the dollar. The stronger dollar has poorly affected the export business
of the ABC Corporation. The firm's experience is an example of how foreign ventures can be affected
by domestic:
A. legal structure.
B. economic conditions.
C. political forces.
D. technological developments.
QUESTION 3
The process of evaluating the uncontrollable elements in an international marketing program is
frequently attended by:
A. cultural shock.
B. political shock.
C. economic shock.
D. all of the above.
QUESTION 4
Many firms have experienced frustration resulting from expensive breakdowns and malfunctions in
the sophisticated equipment installed in foreign installations. Often, the cause of the problem is the
failure of foreign residents in these plants to provide the maintenance required by the equipment.
Firms typically fail to appreciate critical differences in its foreign market's:
A. political market.
B. competitive market.
C. technological climate.
D. economic climate.
QUESTION 5
In the broadest sense, the 'culture' of international marketing is composed of:
A. the uncontrollable elements of the foreign market.
B. the controllable elements of the foreign market.
C. the uncontrollable elements of the domestic market.
D. the controllable elements of the domestic market.
QUESTION 6
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The international marketer's ability to assessforeign cultures in an objective, unbiased manner is
often inhibited by unconscious reliance upon his or her:
A. ethnocentric education.
B. self-reference criterion.
C. repetitive action syndrome.
D. cross-cultural criterion.
QUESTION 7
The ABCCorporation has recently sought to supplement its traditional domestic marketing program
by establishing a presence on the Internet. The firm has been surprised by the large and increasing
volume of foreign orders this move spawned. At this stage, ABC's international role would be best
described as:
A. global marketing.
B. international marketing.
C. no direct foreign marketing.
D. regular foreign marketing.
QUESTION 8
The ABC Corporation has established a group of foreign-based intermediaries to produce and market
products for a variety of carefully selected foreign markets. The firm would be best described as
engaging in:
A. global marketing.
B. no direct foreign marketing.
C. regular foreign marketing.
D. international marketing.
QUESTION 9
In which of the following phases of international marketing involvement is worldwide
standardisation of business activities most likely to be used to achieve advantages whenever and
wherever it is cost effective and culturally feasible?
A. International marketing.
B. Regular foreign marketing.
C. Cross-cultural marketing.
D. Global marketing.
QUESTION 10
While the ABCCorporation focuses primary attention upon its domestic market, it has begun to seek
profitable foreign markets for its domestically produced products. The firm would be best described
as following a:
A. domestic market extension concept.
B. multidomestic market concept.
C. international market concept.
D. global market concept.
SECTION B: APPLICATION QUESTIONS
(80 marks]
Answer all the questions of Section B the answer book(s) provided.
Question 1
{5)
1.1 What is meant by global marketing?
(2)
1.2 Describe how global market orientation influence the adaptation of products and marketing
strategies?
(3)
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,.,
Question 2
(8)
Explain the four (4) types of political risks that international businesses face.
Question 3
(5x2=10)
Technological developments have brought both new businesses and new ways of doing old business.
Outline the major developments that technology has brought to international marketing.
Question 4
(23)
4.1 As an international marketer, you will face different legal systems in different countries. The
legal environment forms a very critical component in international contracts. Describe the
common issues in legal environment.
{15)
4.2 Differentiate between the three (3) main legal systems in international marketing. Mention
under which of the main legal systems the Namibian law abides to.
(8)
Question 5
(4X3=12)
Discuss the various cultural dimensions identified by Geert Hofstede and make it applicable on
international marketing.
Question 6
(22)
6.1 Outline the planning phases when an organization such as Namib Mills want to enter new
markets.
(12)
6.2 Namib Mills foresees going international and must decide on which market entry mode to use.
There are a few issues a company must take into consideration when deciding on the entry
mode to a foreign market. Construct a decision criterion for the mode of entry which includes all
the categories that need to be considered.
{10)
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