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SMH810S - STRATEGIC MGT IN HOSPITALITY AND TOURISM - 1ST OPP - JUNE 2023 |
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n Am I BI A u n IVER s I TY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION : BACHELOR OF HOSPITALITY AND TOURISM MANAGEMENT
HONOURS
QUALIFICATION CODE: 08BHTM
LEVEL: 8
COURSE CODE: SMH810S
COURSE NAME: Strategic Management in
Hospitality and Tourism
SESSION: JUNE 2023/ JULY 2023
DURATION: 2 HOURS
PAPER: THEORY
MARKS: 100
EXAMINER(S)
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
Dr Simon Chiutsi
MODERATOR: Dr Paschalia Muhoho-Mini
INSTRUCTIONS
1. Answer all the questions.
2. Each question carries 20 marks.
3. Marks for each question are indicated at the end of each
question.
4. Reflective, clear, and critical responses will earn you marks.
5. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF _2_ PAGES {Including this front page)
Question 1
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Question 1
Examine five (5) potential future developments within the hospitality and tourism sector and suggest
appropriate management strategies to respond to these developments.
(20 Marks)
Question 2
Discuss five (5) major growth options for Namibia hospitality and tourism industry. Provide examples.
(20 Marks)
Question 3
Evaluate five (5) components
enterprise.
Question 4
of a successful strategy for a global hospitality
and tourism business
{20 Marks)
Give an overview ofthe five (5) critical functions of strategic management in the global hospitality and
tourism business environment.
(20 Marks)
Question 5
Discuss five (5) major reasons for strategy failure in the Namibia hospitality and tourism business
environment. Provide examples.
(20 Marks)
TOTALMARKS:100
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