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SMH810S - STRATEGIC MGT IN HOSPITALITY AND TOURISM - 2ND OPP - JULY 2023 |
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n Am I 8 I A Un IVERS I TY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION : BACHELOR OF HOSPITALITY AND TOURISM MANAGEMENT
HONOURS
QUALIFICATION CODE: 08BHTM
LEVEL: 8
COURSE CODE: SMH810S
COURSE NAME: Strategic Management in
Hospitality and Tourism
SESSION: JUNE 2023/ JULY 2023
DURATION: 2 HOURS
PAPER: THEORY
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Dr Simon Chiutsi
MODERATOR: Dr Paschalia Muhoho-Mini
INSTRUCTIONS
1. Answer all the questions.
2. Each question carries 20 marks.
3. Marks for each question are indicated at the end of each
question.
4. Reflective, clear, and critical responses will earn you marks.
5. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 2 PAGES {Including this front page)
Question 1
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Question 1
1.1 Examine the three (3) distinct levels of strategy in hospitality and tourism management. Provide
examples.
(15 Marks)
1.2 Give an outline of how hospitality and tourism enterprises formulate strategies.
(5 Marks)
Question 2
Choose a hospitality and tourism enterprise of your choice from Namibia and evaluate five (5) strategic
choices adopted by the enterprise to remain viable and competitive in the past few years.
{20 Marks)
Question 3
3.1 Discuss the concept of competitive advantage to a hospitality and tourism enterprise. Provide
examples.
(10 Marks)
3.2 Give an overview of operational effectiveness as it relates to hospitality and tourism management.
(10 Marks)
Question 4
Discuss the five (5) major processes of strategic management. Provide examples.
{20 Marks)
Question 5
Evaluate five (5) key strategic management issues that are critical for the successful turnaround ofthe
global hospitality and tourism sector.
{20 Marks)
TOTALMARKS:100
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