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TDM620S - TOURISM DESTINATION MANAGEMENT - 2ND OPP - JULY 2022 |
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nAmlBIA UnlVERSITY
OF SCIEnCE RnDTECHnOLOGY
FacultyofManagemenStciences
Departmentof Hospitality and Tourism
Beethoven Street
Private Bag 13388
Windhoek
NAMIBIA
T: +264 61207 2093
F: +264 61 207 9093
E: dht@nust.na
W www.nust.na
QUALIFICATION: Bachelor of Tourism Innovation and Development
QUALIFICATION CODE: 07 BTID
LEVEL: 7
COURSE: Tourism Destination
Management
DATE: JUNE/JULY2022
COURSE CODE: TDM620S
SESSION: 2
DURATION: 2 Hours
MARKS: 100
SECOND OPPORTUNITY: EXAM PAPER
EXAMINER: Ms. J Isaacs Olivier
MODERATOR: Dr W. Muhoho
THIS EXAMINATION PAPER CONSISTS OF 2 PAGES
(INCLUDING THIS FRONT PAGE)
INSTRUCTIONS
1.
Answer all questions.
2.
When writing take the following into account: The style should inform than
impress, it should be formal, in third person, paragraphs set out according to
ideas or issues and the paragraphs flowing in a logical order. Information
provided should be brief and accurate.
3.
Please, ensure that your writing is legible, neat and presentable.
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Question 1
[18]
1.1 Define the term Destination Management Organization
(3)
1.2. Identify the Characteristics of a Destination?
(5)
1.3 Discuss the marketing role of National Tourism Organizations {NTO's) in
Destination Marketing?
{10)
Question 2
[12]
2.1 The customer Journey is a helpful framework for understanding the experience of
the customer, draw and explain the customer Journey in Tourism.
Question 3
[23]
Without proper planning or management tourism can damage the destination's
environment; cause social and cultural conflict and alienate the communities that host
tourism. The VICEmodel gives an appropriate balance and a framework which
destination planners and managers can use to ensure that their actions are sustainable.
3.1. Draw the VICE model in the form of a diagram
(4)
3.2. Explain the model using relevant examples
(4)
3.3. Outline the responsible tourism practices that destinations can implement {15)
Question 4
[15]
4.1 In the form of a table discuss the differences between urban and rural destinations
and give three examples of each type of destination
Question 5
[20]
5.1 Discuss the Thu rods Model of tourism development and how does it differ from the
lrridex Model?
Question 6
[12]
6.1 Identify the role of Government in Policy Setting?
Total Marks:
[100]
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