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MPR711S- MEDIA AND PUBLIC RELATIONS- 2ND OPP- JULY 2024 |
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n Am I BI A u n IVER s I TY
OF SCIEnCE
Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF MARKETING, LOGISTICS AND SPORT MANAGEMENT
QUALIFICATION: BACHELOROF SPORTMANAGEMENT
QUALIFICATION CODE: 07BSMN
LEVEL: 7
COURSE CODE: MPR711S
COURSE NAME: Media & Public Relations
SESSION:
JULY 2024
PAPER:
THEORY
DURATION:
3 HOURS
MARKS:
100
EXAMINER{S}
SECOND OPPORTUNITY EXAMINATION
MR. PETERHAUFIKU(FT/ PT/ DI)
MODERATOR: Mrs. T'Neil Young
INSTRUCTIONS
1. This paper comprises Ten (10) questions.
2. Answer ALL TEN (10) questions.
3. Read all the questions carefully before answering.
4. Marks for each question are indicated at the end of each question
5. Write clearly and neatly.
6. Number the answers clearly.
THIS EXAMINATION PAPER CONSISTS OF 5 PAGES (Including this front page)
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Question 1
Define Public Relations.
Question 2
Describe Marston's four step "RACE" Model.
Question 3
A public relations professionals must have the follwing nine skills.
Question 4
Discussthe difference between Advertising and Public Relations.
Question 5
How should a Public Relations Manager communicate during a crisis?
QUESTION 6
Discussthe four elements of Communication.
Question 7
Discussthe curse of "Spin".
Question 8
What are the seven C's of Communication?
Question 9
Discussthe five models of Public relations.
(3 Marks)
(8 Marks)
(9 Mark)
(10 Marks)
(6 Marks)
(8 Marks)
(10 Marks)
(7 Marks)
(15 Marks)
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Question 10
Discussthe diagram below in details.
Media Planning Difficulties
Measurement
Problems
Lack of
Information
I
Time
Pressure
Problems
in Media
Planning
Inconsistent
Terminology
(24 Marks)
END OF EXAMINATION
3
Total Marks 100