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MPR711S- MEDIA AND PUBLIC RELATIONS- 1ST OPP- JUNE 2024 |
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n Am I BI A u n IVER s I TY
OF SCIEnCE
Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF MARKETING, LOGISTICS AND SPORT MANAGEMENT
QUALIFICATION: BACHELOROF SPORTMANAGEMENT
QUALIFICATION CODE: 07BSMN
LEVEL: 7
COURSE CODE: MPR711S
COURSE NAME: Media & Public Relations
SESSION:
JUNE 2024
PAPER:
THEORY
DURATION:
3 HOURS
MARKS:
100
EXAMINER(S)
FIRST OPPORTUNITY EXAMINATION
MR. PETERHAUFIKU (FT/ PT/ DI)
MODERATOR: Mrs. T'NEIL YOUNG
INSTRUCTIONS
1. This paper comprises SIX (6) questions.
2. Answer ALL SIX (6) questions.
3. Read all the questions carefully before answering.
4. Marks for each question are indicated at the end of each question
5. Write clearly and neatly.
6. Number the answers clearly.
THIS EXAMINATION PAPER CONSISTS OF 3 PAGES (Including this front page)
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Question 1
Discuss the image in detail.
(12 Marks)
Question 2
Discuss Sharpe's five principles.
(10 Marks)
Question 3
Compare the differences between Journalism and Public Relations.
(16 Marks)
Question 4
List, describe and give examples of the Basic Model of Communication.
(12 Marks)
Question 5
Define Corporate Social Responsibility (CSR)and discuss Carroll's Four-Part Definition of CSR.
(20 Marks)
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Question 6
Crisis Scenario: The Star Player Controversy
{30 points)
You are the public relations manager for a professional basketball team that has been
embroiled in a controversy involving its star player. The player has been accused of making
derogatory remarks about a minority community during a private conversation that was leaked
to the media. The remarks have caused outrage among fans, sponsors, and community groups,
leading to calls for the player's suspension and boycotts of team merchandise.
Your task is to develop a comprehensive crisis management plan to address this situation and
mitigate its impact on the team's reputation and brand image. Your plan should include steps
for immediate damage control, communication strategies for addressing stakeholders'
concerns, and long-term measures to rebuild trust and restore the team's reputation.
Total Points = 100
END OF FIRST EXAMINATION PAPER
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