Question 1
1.1. There are five types of utilities, name and explain them
[5]
1.2. List the ten elements a good marketing plan should have
[10]
1.3. Explain what marketing research is
[2]
1.4. Identify the steps involved in market research and briefly explain them
[4]
1.5. what is forecasting in agribusiness
[2]
1.6. As the sales manager, you are asked to predict the sales for the coming quarter of the
year. Using 4 months SMA, estimate the sales figures for the missing month. Data as follow:
Jan = 1200, Feb= 1320, mar= 1250, Apr= 1450, May= 1230, Jun= 1245, Jul= ?
[3]
Question 2
2.1. What is management in business?
[4]
2.2. What is marketing myopia?
[3]
2.3. As a marketing manager, draft a customer-driven marketing strategy
[6]
2.4. Why is Budgeting important in Agribusiness?
[6]
2.5. What is the purpose of a cash flow budget?
[2]
Question 3
3.1. Assume a farmer sells oranges in 10kg bag @ N$ 160 each, the labour cost is estimated
@ N$32 per bag, the cost inputs and packaging material is estimated @ N$12 per bag. The
fixed cost is calculated to be N$ 64 000. Calculate the number of bags required for the
farmer to break even?
[5]
3.2. Discussthe components of a balance sheet
[6]
3.3. Recently the food prices have been increasing tremendously in Namibia, Discuss the
major factors/reasons why food prices are escalating
[10]
3.4. Why has International trade in agricultural food products occurred, Discuss with regard
2