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MCO721S - MANAGEMENT COMMUNICATION - 2ND OPP - JANUARY 2023 |
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nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHn OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION
QUALIFICATION : BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BACO
COURSE NAME: MANAGEMENT COMMUNICATION
DATE:
January/February 2023
DURATION:
3 HOURS
LEVEL: 7
COURSE CODE: MCO721S
PAPER: THEORY
MARKS: 75
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S)
MS N. NANGOMBE(DI)
MODERATOR:
PROF.J. KANGIRA
INSTRUCTIONS
1. Answer THREE questions only.
2. Write clearly and neatly.
3. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)
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ANSWER THREE QUESTIONS ONLY
QUESTION 1
[25]
By making use of an organization of your choice, critically analyse the basic elements of an
organisational communication programme.
QUESTION 2
[25]
Using relevant examples, discuss the concepts of organizational vision and mission. In your
responses, focus on the following:
a)
Vision and mission statement
b)
Why vision and mission statement
c)
What makes a good vision and mission?
d)
Developing vision and mission statement
e)
Benefits of having a clear vision and mission
QUESTION 3
[25]
"Key stakeholders can make or break the success of a project. Even if all the deliverables are
met and the objectives are satisfied, if your key stakeholders aren't happy, nobody's happy"-
Anonymous.
Using an organisation of your choice, identify and describe the organisation's internal and
external stakeholders (at least five). Explain how the organisation communicates with those
stakeholders and why you think they are important to that particular organisation.
QUESTION 4
[25]
Using relevant examples, discuss the concept of organisational change and the reasons for
organisational change
TOTAL= 75 Marks
END OF EXAMINATION
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