 |
IMT811S- INTROMODAL TRANSPORTATION- 2ND OPP- JULY 2024 |
|
|
1 Page 1 |
▲back to top |
nAmlBIA UnlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF MARKETING, LOGISTICS AND SPORT MANAGEMENT
QUALIFICATION : BACHELOR OF MARKETING HONOURS
QUALIFICATION CODE: 08MARH
LEVEL: 8
COURSE CODE: IMT811S
COURSE NAME: INTERNATIONALMARKETING
MANAGEMENT
SESSION: JULY2024
PAPER: THEORY
DURATION: 3 HOURS
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S)
DR. E. SIMATAA
MODERATOR:
DR. 8. TJIZUMAUE
INSTRUCTIONS
1. This question paper consists of four questions of equal value
2. Answer ALL the questions.
3. Write clearly and neatly.
4. Number the answers clearly.
5. Read each question carefully
THIS QUESTION PAPER CONSISTS OF 3 PAGES (Including this front page)
|
|
2 Page 2 |
▲back to top |
QUESTION 1
It is necessary to conduct an economic environment analysis when considering venturing into
new territory. After all the investment attractiveness of a country is determined by its economic
status. Prosperous economies attract foreign investments as more investors seek to expand
their fortunes by tapping into the growing economy.
1.1 Define the following economic environmental terms that have an impact on international
marketing:
a) Free trade
b) Protectionism
c) Balance of Payments
d) Foreign Exchange
e) Inflation
[1 O]
1.2 The marketer needs to assess the foreign country's feasibility for investment. List any
five (5) economic factors that an International Marketer needs to assess to understand
the country's position.
[5]
1.3 There are important macro economic indicators to the performance of an economy that
an International Marketer should take into consideration before venturing in foreign
markets. Discuss with examples the following Macroeconomic indicators and why they
are important:
[1O]
[25]
QUESTION 2
International marketers must remain sensitive to various points of view to ensure that their
brand does not contain any facets that may be offensive to any culture. When marketing
products overseas, businesses should be sensitive to local conditions.
2.1 Define the following concepts
a) Culture
b) Culture adaptation
c) Planned Cultural change
d) Virtue theory of ethics
e) Social institutions
[1O]
2.2 Discuss with examples any five (5) cultural elements that marketers should consider
with regard to international marketing.
[1O]
2.3 Ethics deals with what is morally right or wrong. Moral business standards are usually
not clear even in the domestic market making it difficult for you as a marketer to know
which behaviour is acceptable and which is not. Discuss the Utilitarian theory of ethics
in relation to International Marketing.
[5]
[25]
2
|
|
3 Page 3 |
▲back to top |
QUESTION 3
3.1 The global political scene is changing rapidly as changes in governments, changes in
policies, revolutions, and political upheavals occur daily in different corners of the world.
Discuss with examples the three main players in the political arena that the international
marketer should consider when making marketing decisions.
[9]
3.2 Define the following important concepts that international marketers should understand.
a) Political stability
b) Political risk
c) Political sanctions
d) Cyber terrorism
[8]
3.3 Discuss with examples the four (4) different ways in which the government can take
ownership of businesses that an international marketer should know of.
[8]
[25]
Question 4
4.1 Explain the concept of globalisation in the context of international marketing.
[5]
4.2 Discuss any five (5) different reasons raised against globalisation?
[1O]
4.3 With the use of example, explain the concept of Market adaptation and what should be
adapted by the international marketer.
[1O]
[25]
Total Marks: 100
End of Examination
3