 |
IMT811S-INTROMODAL TRANSPORTATION- 1ST OPP- JUNE 2024 |
|
|
1 Page 1 |
▲back to top |
nAmlBIA unlVERSITY
OF SCIEn CE Ano TECHn OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF MARKETING, LOGISTICSAND SPORT MANAGEMENT
QUALIFICATION : BACHELOR OF MARKETING HONOURS
QUALIFICATION CODE: 0SMARH
COURSE CODE: IMT811S
LEVEL: 8
COURSE NAME: INTERNATIONALMARKETING
MANAGEMENT
SESSION: JUNE 2024
PAPER:THEORY
DURATION: 3 HOURS
MARKS: 100
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S)
DR. E. SIMATAA
MODERATOR:
DR. B. TJIZUMAUE
INSTRUCTIONS
1. This question paper consists of four questions of equal value
2. Answer ALL the questions.
3. Write clearly and neatly.
4. Number the answers clearly.
5. Read each question carefully
THIS QUESTION PAPER CONSISTS OF 3 PAGES (Including this front page)
|
|
2 Page 2 |
▲back to top |
QUESTION 1
The world of marketing is truly dynamic and very exciting. One of the most talked about trends
has been the globalisation of markets for goods and services. However, the definition of
marketing applies regardless if something is being produced for the local or international
market.
1.1 Contrast and explain the following concepts:
a) International Marketing vs Global Marketing
b) Self-reference criterion (SRC) vs Ethnocentrism
[2.5]
[2.5]
[5]
1.2 It is impossible for a marketer to learn every culture in depth, but he or she can be aware,
open to differences, and also ask questions when he or she does not know the new
environment. By using the international brands you commonly see in Namibia (e.g.
banks, retail shops, etc.) pinpoint the SRC influence in each case. What is the most
effective way to control and deal with the influence of the self-reference criterion?
[1O]
1.3 Some companies find themselves in new markets without direct concerted efforts,
however deciding on whether or not to go international should never be taken lightly.
Entry into new markets can take various predetermined methods; it basically depends
on the individual company, its products, the marketing department, and so on. Discuss
with relevant examples the five (5) different stages of international involvement.
[1O]
[25]
QUESTION 2
Technology refers to the application of scientific knowledge, tools, and techniques to solve
practical problems, improve processes, and achieve specific objectives. It encompasses a
wide range of inventions, innovations, and systems that enable humans to manipulate the
natural world and enhance their capabilities. Knowledge of the technological aspects is key to
the identification and utilisation of relevant technologies within the marketer's operating
environment.
2.1 Discuss with examples how technology affects international marketing.
[15]
2.2 Technological developments have brought both new businesses and new ways of doing
old businesses. Discuss any five (5) ways in which new technologies have impacted
international marketing and business.
[1O]
[25]
QUESTION 3
The geographic environment of a country plays a crucial role in shaping the marketing
activities of companies operating within its borders. Understanding this environment is
essential for marketers to make informed decisions that resonate with local consumers and
drive business success. Discuss with practical examples, four (4) ways in which the
geographic environment can influence marketing activities.
[25]
2
|
|
3 Page 3 |
▲back to top |
QUESTION 4
Dispute resolution or dispute settlement is the process of resolving disputes between parties.
Dispute resolution may also be referred to as alternative dispute resolution, appropriate
dispute resolution, or ADR for short. Dispute resolution processes are alternatives to having a
court decide the dispute in a trial or other institutions decide the resolution of the case or
contract.
4.1 Discuss with examples the following Dispute Resolution mechanisms:
a) Arbitration
b) Mediation
c) Conciliation
d) Negotiation
[8]
4.2 An English businessman had a contract to buy from a Japanese manufacturer 100,000
dolls at the price of 80 cents each, for which he found a contract to sell them at $1.40
each. Before the dolls were delivered a strike took place at the Japanese plant and the
consequence was that the price per doll increased from 80 cents to $1.50. The English
claimed that he had a contract for 80 cents/doll and the contract should be respected,
while the Japanese company justified that they could not foresee the strike and this is
"an act of God" (code law). At the same time the British used to the common law and
precedents in similar situations, argued that strikes are part of running a business, not
"an act of God" and the initial contract should be respected. They went to an Arbitration
Centre that decided that they both should share the loss and both parties were content
and complied.
Discuss reasons why seeking an out-of-court settlement in international commercial
legal disputes is probably better than suing.
[8]
4.3 Intellectual property is a broad categorical description for the set of intangible assets
owned and legally protected by a company from outside use or implementation without
consent. An intangible asset is a non-physical asset that a company owns. According to
the World Intellectual Property Organisation (WIPO), intellectual property refers to
creations of the mind: inventions, literary and artistic works, and symbols, names,
images, and designs used in commerce.
Discuss with examples, any three (3) of the main categories of Intellectual property.
[9]
[25]
Total Marks: 100
End of Examination
3