APPLY THE TRACK CHANGES INDICATED ON THE NEXT PAGE AND SAVE
AS: ADVERT 2
The §f-GW-tR--d-(eAve) lopment of advertising as an economic and social force stands
as one of the most remarkable GB-Velopments(A) expansions in recent years. One
reason why more advertising messages are disseminated per person today than was
the case a decade ago is that there are more new products than ever and an
increasingly competitive 9-l:l-&i-Re-(sRs)_climate.
People who criticise advertising in its current form argue that advertisements create
false wam&-(A) needs and encourage the production and consumption of things that
are i-R-Go-ffif}a#&l-e-(uAn)suited with the fulfilment of genuine and urgent human
needs.
It is branded (R) registered (R)_as an irrational system which appeals to emotions
which have nothing to do with the goods on offer. Advertisements usually suggest
that private acquisition (A) procurement is the only avenue to social success(A)
achievement and happiness.
On the other hand, those who defend advertising say that it has brought many
benefus-(R)_to society by raising the standard of living by eRG-o-ldfa§l+(AA§)_promising
the sales of mass-produced goods, thus stimulating production and creating
employment and prosperity.(R)
In any case, all advertising has to do with money. It is an INVESTMENT of a
tan§ible(A)_ concrete asset in order to obtain a cemmensurate (R) equal (R)_return.
The process, therefore, requires a study of marketing research and, of course,
selling techniques.
The main aims of advertising are to get people to identify the product, to catalogue
its---a-ttJ:i-b-Y(A-te) -qsualities, to surround it with the correct emotional aura, to inform
people of its --v-i-rules(A)merits, to remind them of its existence, to persuade them
that it merits use and to reinforce their favourable predispositions (R)_against
forgetfulness.
Apply the Accept (A) and Reject (R) changes as indicated.
Compare Advert 1 and Advert 2 and save the compared
document as ADVERT FINAL
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