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COT721S - COMMUNICATION THEORIES - 1ST OPP - NOV 2024 |
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n Am I BI A u n IVE RS ITV
OF SCIEnCE Ano TECHnOLOGY
FACULTYOF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION:BACHELOR OF COMMUNICATION
QUALIFICATIONCODE: 07BCMM
LEVEL: 7
COURSECODE:COT721S
COURSENAME: COMMUNICATION THEORIES
SESSION:NOVEMBER 2024
DURATION: 3 HOURS
PAPER: THEORY
MARKS: 100
EXAMINER:
FIRSTOPPORTUNITYEXAMINATION QUESTION PAPER
DR BEVEN KAMWI
MODERATOR: MR ISACK HAMATA
INSTRUCTIONS
1. Answer the questions according to instructions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPERCONSISTSOF 2 PAGES(Including this front page)
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Question 1
[Sx4=20 marks]
Briefly explain the following broad categories of the communication models and provide
examples.
a) Transmission/linear model category
b) Ritual/expressive model category
c) The publicity/display/attention model category
d) The reception model category
Question 2
[20 marks]
Choose one kind of mass media organisation in Namibia and analyse its structure and
operations.
Question 3
[10x3 =30 marks]
Using relevant examples, discuss the following theories of interpersonal communication.
a) Politeness theory
b) Social exchange theory
c) Dialectical theory
Question 4
[10x3=30 marks]
Mass media affects the audience in various ways. Discuss the three mass media effects.
a) Uses and gratification theory
b) Cultivation theory
c) Framing theory
-END OF EXAMPAPER-
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