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PAP721S - PROPAGANDA AND PERSUASION - 1ST OPP - NOVEMBER 2022 |
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n Ai m I B IIA u n I V E Rs I TY
O.F SCI En CE Ano TECH no LOGY
FACULTY OF COMMERCE, HUMAN SCIENCEAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BACO
LEVEL: 7
COURSE CODE: PAP721S
COURSE: PROPAGANDA AND PERSUASION
SESSION: NOVEMBER, 2022
DURATION: TWO HOURS
PAPER: (PAPER 1}
MARKS: 50
EXAMINER
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
DR C PEEL
MODERATOR DR. M NASSOR
INSTRUCTIONS
1.
Answer TWO questions only.
2.
Read all the questions carefully before answering them.
3.
Indicate whether you are a FT, PT, or DE student.
THIS EXAMINATION'QUESTION PAPER CONSISTS OF _3_PAGES (Including this front page)
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Question 1
(PAP)
25 marks
Evaluate any one of the following two historical examples of propaganda use, basing
your evaluation on any four propaganda techniques you have encountered during this
course.
(a) The Christian Crusades to "free" Palestine from Muslim rule.
(b) The Nazi German ideology justifying war and the superiority of the German race.
Content
22 marks
A good introduction
3 marks
Question 2
25 marks
(a) Define and illustrate with your own examples any four persuasion theories that
you have learnt.
16 marks
(b) Which one of the four theories you have identified do you consider to offer the
most credible explanation for the choices you have made in your own life? Give
reasons for your answer.
9 marks
Question 3
25 marks
Give an evaluation of the aims of four of the five types of advertising, stating in each
case the audience that is targeted.
(a) Evaluation of aims
(4x5marks = 20 marks).
(b) Identification of target audience in each case (1x5 marks= 5 marks)
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Question 4
PAP 721S
25 marks
Evaluate the strengths and weaknesses of the following four propaganda strategies,
stating how you might use each in a campaign that you are leading:
(a) The communication must reach the audience ahead of competing propaganda
(6 marks).
(b) Slogans must be used again and again, but only in appropriate situations
(4 marks).
(c) Propaganda messages must be boomerang-proof (6 marks).
(d) Information about the enemy's operations, customer base and suppliers must be
available to implement a propaganda campaign (9 marks).
Question 5
25 marks
A true understanding of the propaganda message often requires an analysis of the
propaganda operation, and the propagandists who are leading it. With the use of
relevant examples, analyse the role of the propagandist in shaping perceptions using
each of the following four schemes:
(a) The ideology and purpose of the propaganda campaign. (6 marks)
(b) The context in which the propaganda occurs.
(6 marks)
(c) Identification of the propagandist.
(6 marks)
(d) Counterpropaganda.
(7 marks)
End of examination question paper
Total: 50 marks
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2022-10-18
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DEPT: TECHNICAL AND VOCATIONAL!
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