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GDG621S - GEODEMOGRAPHICS - 1ST OPP - JUNE 2024 |
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nAmlBIA UnlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF ENGINEERING AND THE BUILT ENVIRONMENT
DEPARTMENT OF LAND AND SPATIAL SCIENCES
QUALIFICATIONS: BACHELOR OF GEOINFORMATION TECHNOLOGY
QUALIFICATIONS CODES: 07BGEI
QUALIFICATIONS LEVEL: 7
COURSECODE: GDG621S
COURSENAME: GEODEMOGRAPHICS
SESSION: JUNE 2024
PAPER:THEORY
DURATION: 3 HOURS
MARl<S: 100
EXAMINER:
FIRSTOPPORTUNITY EXAMINATION QUESTION PAPER
Ms Susanna Ankama
MODERATOR: Ms Celeste Espach
INSTRUCTIONS
1. Write your student number on each answer sheet used.
2. Answer ALL the questions.
3. Read each question carefully before attempting to answer.
4. Write clearly and neatly.
PERMISSIBLEMATERIALS
1. Non-Programmable calculator
2. Pen
3. Pencil
4. Eraser and ruler
THIS QUESTION PAPERCONSISTSOF 10 PAGES(Including this front page)
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Geodemographics
GDG621S
Question 1
Please explain the meaning of the following terms in the field of Geodemographics:
1.1 Ecological fallacy
(2)
1.2 Enumeration areas
(2)
1.3 Stratified sampling
(2)
1.4 Catchment profiling
(2)
1.5 Gini-coefficient
(2)
[10)
Question 2
Geodemographics affects our daily lives in every way and is used in order to understand the way of
living of people within a society.
2.1 What is the difference between Geodemographics and Demography?
(4)
2.2 List four (4) factors which contributed to the development and growth of
Geodemographics.
(4)
2.3 Explain in detail the influence Charles Booth's Descriptive Map of London Poverty had
on early users of neighbourhood classification.
(5)
2.4 Name two (2) advantages of the fuzzy logic classification method.
(2)
[15)
Fir·stOpportunity Memorandum
Page 2 of 5
June 2024
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Geodemographics
GDG621S
Question 3
Market departments face real problems in fully understanding their markets and the potential
customers for their products and services.
3.1 Briefly explain why GIS is essential for Market Analysis.
(3)
3.2 What is a demographic profile and what can it be used for?
(3)
3.3 Draw up an example of a demographic profile of customers in specific neighbourhood
with three (3) variables.
(10)
3.4 Define the Huff model and its uses.
(4)
[20]
Question 4
Fieldwork data collection through questionnaire surveys is often the only feasible way to reach a
large enough number of respondents/customers to gather statistically significant data for
conclusive analysis.
4.1 By making use of examples, differentiate between a census and a survey.
(5)
4.2 Why do we need sampling methods in Geodemographics?
(3)
4.3 List and briefly explain three (3) sampling methods used in Geodemographics
(6)
4.4 List and explain with examples two types of questions that can be asked in a (6)
questionnaire.
[20]
First Opportunity Memorandum
Page 3 of 5
June 2024
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Geodemographics
GDG621S
Question 5
The Global Moran's Index tool measures spatial autocorrelation based on both feature locations
and feature values simultaneously. Given a set of features and an associated attribute as illustrated
in the figure below, it can be used to evaluate whether the measured attribute is spatially clustered,
dispersed or random.
5.1 Use the given information in map above where the highlighted numbers represents
the measured attribute values, calculate the Moran's I coefficience according to the
given equation. Write down all the intermediate calculations.
(20)
5.2 How do you interpret the results from the calculations?
(2)
(22]
Question 6
In Namibia the Multiple indexes of deprivation was used to map deprivation at constituency level.
6.1 Differentiate between deprivation and poverty.
(4)
First Opportunity Memorandum
Page 4 of 5
June 2024
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Geodemographics
GDG621S
6.2 Name three (3) of the five (5) domains of a useful indicator or indicator complex and (9)
indicate how each of these were calculated (what was in the nominator and what in
the denominator where appropriate).
First Opportunity Memorandum
Page S of 5
June 2024