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SCM711S - SUPPLY CHAIN MANAGEMENT - 2ND OPP - JULY 2022 |
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n Am I BI A u n IVER s ITY
OF SCIEn CE Ano TECHn OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES, AND EDUCATION
DEPARTMENT OF MARKETING AND LOGISTICS
I
QUALIFICATION: BACHELOR OF LOGISTICSAND SUPPLYCHAIN MANAGEMENT
QUALIFICATION CODE: 07 BLSC
LEVEL: 7
COURSE CODE: SCM711S
COURSE NAME: SUPPLY CHAIN MANAGEMENT
SESSION: JULY 2022
DURATION: 3 HOURS
PAPER: THEORY
MARKS: 100
EXAMINER(S)
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
MS. E JESAYA
MODERATOR: MS. L ERIKSON
INSTRUCTIONS
1. Answer ALL the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
THIS QUESTION PAPER CONSISTS OF 4 PAGES {Including this front page)
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SECTIONA: MATCHING QUESTIONS
30 MARKS
QUESTION 1:
30 MARKS
Match the sentences in column A with a corresponding term in column B. Write only the
number and the corresponding letter as the correct answer.
2Xl5=30 MARKS
Statements/ definitions
1. This is where the perception of a channel member is
that its goal attainment is being impeded by another,
resulting in stress or tension.
2. Collectively organisations that combine to enable
offerings to reach end-users quickly and efficiently
constitute a marketing channel,
3. These store goods for moderate to long periods
Terms
i. Value Chain
ii. Inbound logistics
iii. Horizontal integration
4. These sell directly to end consumers and may
iv. Tota I Cost of
purchase directly from manufacturers and deal with
Ownership
wholesalers
5. McDonald's and KFCare good examples of?
V. Cycle Counting
6. Aims maintain multiple sources of supply and use
vi. Volume consideration
long-term contracts to assure continuity of supply.
7. Strategic items and services that involve a high level
vii. Leverage Purchases
of expenditure and are important to organization's
success
8. Organisations should reduce the buying effort on
viii. Critical purchases
these purchases to reduce the cost.
9. Little risk of supply; however, the amount of money
ix. Routine purchases
spent on these items is relatively high, and there is
potential to consolidate purchases with a limited
number of suppliers to generate procurement
savings.
10. This strategy allows the supplier to invest in capacity
X. Bottleneck purchases
or processes to improve customer service.
11. An inventory solution allows businesses to sum
xi. Franchising
several items in several areas within the warehouse
without tallying the entire inventory.
12. A philosophy for really understanding all supply chain- xii. Retailers
related costs of doing business with a supplier for a
good or service.
13. It is a strategy where a company acquires, mergers, or xiii. Storage warehouses
takes over another company in the same industry
value chain. Example: Telecom and Leo.
14. Involve relationship with suppliers and include all the xiv. Distribution channel
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activities required to receive, store and disseminate
inputs.
15. The range of activities adds value at every single step
in designing, producing, and delivering a quality
product to the customer.
xv. Channel conflict
SECTION B: STRUCTURED QUESTIONS
70 MARKS
QUESTION 2: CASE STUDIES
18 MARKS
Study the supply chain integration of companies operating in Namibia below and identify the
TYPEORLEVELof Integration involved in each case. Pleasejustify your answer! 3x6=18 Marks
a) In order to ensure success in its operations, Meatco upgrades, streamlines, and makes
sure its systems work. Meatco has reliable and efficient systems as a meat processor,
making interaction with producers and customers user-friendly and effective.
b) Namib Mills acquired Otavi Milling in 1996, which operates as a milling facility and a
depot and currently employs 62 staff members. The mill generates 13.5 tons of maize
per hour.
c) In 2003, Namibia Breweries Limited formed a strategic partnership with Diageo, the
world's largest distiller, and brewer Heineken. Brandhouse Beverages (Proprietary)
Limited locally facilitated the partnership. In 2004, NBLstarted producing Heineken for
Namibia and exporting it to South Africa.
d) In 2017, Namibia Dairies (ND) enriched the lives of five local farmers with three cows
each (heifers) and fridges as part of its Farmers Development Program aimed at
diversifying the Namibian farming community. The donation is valued at N$190 000.00
and will help the farmers to kick-start their dairy farming.
e) Namib Mills acquired the Gordonia Mill in Upington, Northern Cape, South Africa, in
1998. The Gordonia facility has six concrete silos with a 1050-1100 tons per silo storage
capacity. Local farmers bring their maize and wheat, where the same grading
procedures as Kliparani are performed.
f) In 2016, Namibia Breweries Limited partnered with Stellenbrau, a Stellenbosch-based
craft brewer, strengthening NBL's association with a craft-style beer positioning.
Sub-total: 18 Marks
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QUESTION 3: CASESTUDY
20 MARKS
Zara is a fashion label and fashion chain store established in 1975 by the Spanish
group Inditex owned by Amancio Ortega. Zara tripled its profit and stores during the
last two decades and ranked the third biggest retailer worldwide (Zhang,2008). Zara has
been struggling with managing inventories accumulated because its retail outlets are
accumulating the demand and leading to inaccurate demand forecast orders. Zara also has a
free return policy allowing customers to overstate demands due to shortages intentionally
and then cancel when the supply becomes adequate again.
a) Identify and discuss the supply chain term associated with Zara's inventory
accumulation problem in the supply chain?
12 Marks
b) Advise how Zara can resolve the inventory accumulation problem in its supply
chain?
8 Marks
Sub-total: 20 Marks
QUESTION 4: CASESTUDY
20 MARKS
Zara is a fashion label and fashion chain store established in 1975 by the Spanish
group Inditex owned by Amancio Ortega. Zara tripled its profit and stores during the
last two decades and ranked the third biggest retailer worldwide (Zhang,2008). Zarawants
to penetrate the Namibian Fashion industry and looking forward to working with an
established fashion retailer in Namibia. Assess the factors that Zara should evaluate when
choosing a distribution channel?
QUESTION 5
12 MARKS
Discussfour categories of inventory in the supply chain? Give one example of inventory in each
category?
TOTAL: 100 MARKS
THEEND
SUB-TOTAL: 70 MARKS
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