3.3. Define agriculture marketing
[2]
3.4. Name and explain the agricultural marketing cycle
[3]
3.5. What is the difference between income statement and balance sheet
[4]
3.6. Discuss briefly the technical skills that are needed to be a successful manager
[4]
Question 4
4.1. You have been appointed as a General Manager at MeatCo, where company's vision is
to be the most sought-after meat brands in selected markets, furthermore, to achieve long
term sustainable profit. However, you are not satisfied with the current state of affairs of
profitability in the previous two and three years. As a Strategic Manager, how would you plan
and make decision for the future success of the company, and implementing a successful
strategy? Make your own assumptions and use practical examples, which are still applicable
to this case study
[20]
4.2 Successof marketing begins with development of marketing plan that sets the direction
of the firm's marketing activities. Therefore, discuss those basic marketing activities that
needed to follow in marketing plan
[10]
4.3. Budgeting is an essential part of successful agribusiness management. As a production
manager, you are expected to draft enterprise and cashflow budgets for various commodities
been produced at your firm. Now, construct an enterprise budget for a crop commodity
(maize) for the first time on a virgin land of 10 hectares
[10]
TOTAL MARKS [100]
3