Question 11.
1.1. You have been appointed as a General Manager at MeatCo, where company's vision is to
be the most sought-after meat brands in selected markets, furthermore, to achieve long term
sustainable profit. However, you are not satisfied with the current state of affairs of
profitability in the previous two and three years. As a Strategic Manager, how would you plan
and make decision for the future success of the company, and implementing a successful
strategy? Make your own assumptions and use practical examples, which are still applicable
to this case study.
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1.2. Mashare irrigation scheme has the following information, pertaining to 2024 warm
season cropping calendar. From the information given below, construct an enterprise budget
for Mashare irrigation scheme. Enterprise Budget for Maize Production on a {10 hectares)
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Maize price @ N$5500/ton and yield is estimated at 7tons per acre. Seed N$ 750.00, Fertilizer
and lime N$ 1400.00, Irrigation expense. N$ 2450.00. Machinery depreciation N$ 4400.00,
Machinery fuel and repairs N$ 1900.00, Land loan N$ 150 000.00, Chemicals N$ 500.00,
Tractor N$ 70 000.00, Insurance N$ 250.00, Custom harvest expense. N$ 1200.00, Income Tax
(5% of Income} (N$ 00.00}, Labor at $20 per hour N$ 160.00, Miscellaneous N$ 70.00, Income
above variable costs {00.00}.
1.3. Successof marketing begins with development of marketing plan that sets the direction
of the firm's marketing activities. Therefore, discuss those basic marketing activities that
needed to follow in marketing plan.
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