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MPR711S - MEDIA AND PUBLIC RELATIONS - 1ST OPP -JUNE 2025 |
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n Am I BI A u n IVER s I TY
OF SCIEnCE
Ano TECHnOLOGY
FACULTYOF COMMERCEH, UMANSCIENCESANO EDUCATION
DEPARTMENT OF MARKETING, LOGISTICS AND SPORT MANAGEMENT
QUALIFICATION: BACHELOR OF SPORT MANAGEMENT
QUALIFICATION CODE: 07BSMN
LEVEL: 7
COURSE CODE: MPR711S
COURSE NAME: Media & Public Relations
SESSION:
JUNE 2025
PAPER:
THEORY
DURATION:
3 HOURS
MARKS:
100
EXAMINER(S)
FIRSTOPPORTUNITYEXAMINATION
MR. PETERHAU FlKU (FT/ PT/ DI)
MODERATOR: Mrs. T'NEIL YOUNG
INSTRUCTIONS
1. This paper comprises SIX (6) questions.
2. Answer ALL SIX (6) questions.
3. Read all the questions carefully before answering.
4. Marks for each question are indicated at the end of each question
5. Write clearly and neatly.
6. Number the answers clearly.
THIS EXAMINATION PAPER CONSISTS OF 3 PAGES (Including this front page)
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Question 1
Discussthe image in detail.
(12 Marks)
QUESTION 2
(10 Marks)
Sharpe's principles of public relations are essential for effective PR practice. Outline and explain
each of these five principles.
QUESTION 3
(16 Marks)
Differentiate between journalism and public relations in terms of objectives, audiences, methods,
and ethics. Use practical examples to support your response.
QUESTION 4
(12 Marks)
The Basic Model of Communication outlines essential elements for successful message
transmission. Identify and explain each element in the model and give one example for each to
illustrate its role in sports communication.
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QUESTIONS
(20 Marks)
Define Corporate Social Responsibility (CSR).Analyse Carroll's Four-Part Model of CSRand discuss
how sports organizations can integrate each component into their community engagement
strategies.
QUESTION 6
(30 Marks)
Crisis Scenario - Social Media Scandal Involving the Coach
As the PRmanager for a national football team, a video has gone viral showing the head coach
making inappropriate jokes about players during training. The video has sparked backlash from
fans, media, and sponsors, with calls for action.
Design a crisis communication plan that outlines:
• Immediate response actions
• Messaging strategy for key stakeholders (fans, sponsors, media)
• Long-term strategies to repair public trust and improve internal culture
END OF EXAMINATION
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Total Points = 100