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WCO621S - WEB COMMUNICATION - 2ND OPP - JAN 2020pdf |
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NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
Faculty of Human Sciences
Department: Communication
QUALIFICATION: Bachelor of Communication
QUALIFICATION CODE: 07BACO
LEVEL: 6
COURSE: Web Communication
COURSE CODE: WC0621S
SESSION: January 2020
DURATION: 3 Hours
PAPER: THEORY
MARKS: 75
SECOND OPPORTUNITY/SUPPLEMENTARY EXAMINATION
EXAMINER(S) | Ms A. Tjiramanga
MODERATOR | Dr H. Mapudzi
INSTRUCTIONS
1. Answer THREE of the four questions.
2. Write clearly and neatly.
3. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 1 PAGE
(Excluding this front page)
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Question 1
(25 Marks)
Discuss the importance of Netiquette in the online environment of a work place. Mention at least 5
guidelines for the online use. Illustrate your answer with relevant examples.
( 500 words)
Question 2
(25 Marks)
Evaluate the benefits of Facebook as a platform for promoting your brand. As part of your evaluation,
explain how Facebook might enhance your marketing and sales efforts as a start-up business.
(500 words)
Question 3
(25 Marks)
Define the term Search Engine Optimisation (SEO) and illustrate how to apply strategies for your own
business in order to target your potential customers who you want to visit your website.
(S00 words)
Question 4
(25 Marks)
Given the content limitations of character count and other visual limitations of the micro-blogging
platform, Twitter, predict and discuss at least two limitations and two strengths that a start-up
entrepreneur might encounter in making use of this platform for sales and marketing purposes.
(S00 words)
End of Examination
Total: 75