an evaluation programme.
2.1 The L&D team is busy writing an evaluation strategy. What must it include? Provide details related
to Farm Care's situation.
(4 marks)
2.2 What type of evaluation instrument do you think is appropriate for Farm Care? Why?
{9 marks)
2.3 What steps can Farm Care take to gain more insight into its return on investment (ROI}? {12 marks)
Question 3
Readthe following case study and answer the questions that follow
Fast track to leadership
Sarah is the CEO of Kuniya's, an international telecommunications company. The head office is in
Johannesburg. For the first three months of 2014, the company posted consolidated revenues of $680-
million. The company also saw growth in its international business, with a 17% year-on-year rise in
revenue. At a results presentation in July, the company revealed that it had 12 million subscribers. Sarah
has a clear vision for the company; however, she feels the leadership skills in her management team need
serious attention. For example, John is the senior managing director of the marketing department. His
role is extremely important in driving the success and branding that appeal to the business. Sarah sees
potential in John and believes that with the right support he could be her successor. However, she is
concerned that his authoritarian style will stunt the vision she has worked so hard to establish throughout
the company. In the workplace, John is quite distant in nature, exerts authority when needed and micro-
manages his staff to ensure that all tasks are under control and done correctly. At team gatherings outside
of the workplace, Sarah has seen another side to John. He is interested and passionate about people and
their goals and always gives valuable advice and tips. He has expressed some new visionary perspectives
on the way the company could move forward as well as being able to bring some extremely old-fashioned
members of the board on board. Sarah is now trying to think of how she can merge John in the workplace
with John outside the workplace, as she believes a healthy balance could enable John to be her successor.
3.1 Suggest methods that would help John develop his leadership skills and explain why these methods
are appropriate for his situation.
{5 marks)
3.2 Is e-learning an appropriate method for John to improve his leadership skills?
{3 marks)
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