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PCO611S - PROFESSIONAL COMMUNICATION - 1ST OPP - JUNE 2024 |
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nAm I BI A u n IVE RS ITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: VARIOUS
QUALIFICATION CODE: VARIOUS
COURSE CODE: PCO611S
SESSION:
JUNE 2024
DURATION:
3 HOURS
LEVEL: 6
COURSE NAME: PROFESSIONALCOMMUNICATION
PAPER:
THEORY
MARKS:
100
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Dr E. tGawas
Ms. C. Sibalatani
MODERATOR: Ms J. Mungenga
INSTRUCTIONS
1. Answer ALL the questions.
2. Write clearly and neatly.
3. Number the answers clearly.
PERMISSIBLE MATERIALS
1. Examination paper
2. Examination script
THIS MEMORANDUM CONSISTS OF _8_ PAGES (Including this front page)
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Question 1
[16]
Read the following scenario and answer the questions based on it.
Imagine you're attending a large conference on sustainable development in a bustling city. As
you enter the conference hall, you notice a diverse crowd of attendees engaged in various
activities. Some are deep in conversation, others are scanning through pamphlets and
brochures, and a few are standing alone, seemingly lost in thought assessing whether to
engage others or not.
You approach a group of people discussing renewable energy solutions. One person seems
particularly passionate about wind power, while another advocates for solar energy. You join
the conversation and notice subtle shifts in body language as the discussion progresses. Some
individuals nod in agreement, while others furrow their brows in disagreement.
As you step away from the group, you find yourself reflecting on the presentations you've
attended so far. You ponder the implications of adopting sustainable practices in your own
life and business. Thoughts race through your mind as you weigh the potential benefits and
challenges. You observe your own internal dialogue, recognizing conflicting emotions and
desires.
During a break, you notice a large screen displaying news updates related to environmental
conservation efforts worldwide. The headlines highlight success stories of communities
transitioning to eco-friendly practices and the challenges faced by policymakers in
implementing sustainable policies. Eager to delve deeper, you contemplate the role of media
in disseminating information and influencing societal norms.
As you mingle with other attendees during lunch, you observe subtle cues that convey
meaning beyond words. A speaker's confident posture commands attention, while a nervous
fidgeting with hands betrays underlying anxiety. You notice individuals mirroring each other's
gestures during conversations, signaling rapport and connection.
1.1 Identify examples of the following in the scenario:
(6)
1.1.1 Interpersonal communication
1.1.2 lntrapersonal communication
1.1.3 Mass communication
1.1.4 Two examples of non-verbal communication
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1.1.5 An exam pie of tacesics
1.2 Use Lasswell's communication model and create a fictional scenario in which you list and
answer all the pertinent questions in order to analyze your created conversation. {10}
Question 2
[23]
Read the meeting scenario and answer the questions that follow.
A local Japanese company has a French national, Mr. Leclerc, visiting their office in Tokyo to
discuss potential collaborations. The Office Manager, Ms. Tanaka, who is Japanese, is tasked
with showing Mr. Leclerc around and taking him to lunch. She decides to take him to a
traditional sushi restaurant to experience authentic Japanese cuisine.
As they sit down at the sushi bar, Ms. Tanaka enthusiastically orders a variety of sushi dishes
for them to try. However, Mr. Leclerc, who is a devout Catholic, is taken aback by the raw fish
and seaweed-based dishes. He expresses his discomfort, saying, "I'm sorry, but I cannot eat
this. It goes against my religious beliefs."
Ms. Tanaka, surprised and confused, apologizes and quickly tries to find an alternative
restaurant that serves French cuisine. She feels embarrassed for not considering Mr. Leclerc's
dietary restrictions and cultural background before making the lunch arrangements.
2.1 List the interconnected contexts {5} in intercultural communication and extract
examples from the scenario above to substantiate your answers.
{3x5=15}
2.2 Match the barriers to effective intercultural communication in column A with their correct
definition in column B. Only write the correct letter next to the number, e.g. 1.B {2x4=8}
Column A
Column B
1. Ethnocentrism
A. A teacher assumes that all students from a certain country are naturally
good at mathematics and science, neglecting to recognize the diverse
talents and abilities of each student.
2. Xenophobia
B. An employee feels anxious about attending a business meeting with
international clients because they are unsure about the proper etiquette
and cultural norms.
3. Stereotyping
C. A group of tourists from a Western country visit a remote village in Asia
and criticize the locals for their traditional way of life, considering it
backward compared to their own modern lifestyle.
4. lntercultural apprehension D. A community reacts with hostility towards immigrants moving into their
neighborhood, fearing that they will bring crime and change the cultural
fabric of the area.
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Question 3
a) Write the letter of the fallacy that matches the provided example.
b) Explain your choice in a).
[3 X 5=15]
(1)
(2)
3.1 "You should listen to Professor Smith's lecture on climate change he understands the
subject matter even though he is a History Teacher."
A - Hasty generalization
B- Post Hoc
C- Ad hominem
D -Appeal to authority
b) _______________
_
3.2 "John claims that ghosts must exist because he once saw a ghost in an old abandoned
house."
A)Appealtolgnorance
B) False Cause
C) Circular Argument
D) Ad Hominem
b) _______________
_
3.3 "Either you support stricter immigration policies or you're in favour of open borders and
chaos."
A - False Dichotomy
B- Post Hoc
C- Weak analogy
D -Ad hominem
b) ____________________
_
3.4 "You can't trust what she says about health advice; she's a vegan."
A - Hasty generalization
B- Post Hoc
C-Ad hominem
D -Appeal to ignorance
b) ____________________
_
3.5 "Legalizing marijuana for medical use will lead to widespread drug addiction and societal
collapse."
A - Red Herring
B - Slippery slope
C- Moral equivalence
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D - Appeal to pity
b) _____________________
_
Question 4
[14]
As you facilitate a meeting, one team member begins discussing a topic that's not on the
agenda, going on for about 10 minutes. You notice the rest of the group starting to shift in
their seats, indicating they're ready to move on. This team member also has a habit of cutting
others off before they can finish their thoughts, disrupting the flow of the conversation. Later
in the same meeting, two participants start chatting, making it difficult for others to focus on
the agenda item being discussed. Their conversation becomes louder, and it's clear they're
not aware of the distraction they're causing.
4.1 Name and discuss 5 key issues the chair could have done to conduct the meeting in the
scenario effectively.
{10)
4.2 Match the meeting terminologies in column A with their correct meaning in column B.
Only write the correct letter next to the number, e.g. 1.B
(4)
Column A
1. Unanimous
2. Ultra vires
3. In camera
Column B
A. Beyond the authority of the meeting to
consider
B. Meeting held in private/ behind closed
doors
C. No one speaking against
4. Nern con
D. All being in favour
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Question 5
[20]
5.1 The picture below requires a certain type of digital literacy.
(12)
~Us.er Id f):-c.rirnd·· Moiill,1 Thunderbi1d
file fclrt. l[rew ~o _Mess.,ge Iools t!elp
(ZJGet Mes.ages "' .~• Write Q Chat
f, stdbu11k.eaterts@standardba11k,corn.na
{!]Address Book
* <-,tdbank.ealerts@~ta11dardba11k.com.11,1>
· Usc,r Id c,xpirc,d
*
+, Reply <') Reply All v
0
X
--+ forward More"
10:06 AM
Dear
Your user Id has expired. you can keep lhe same
user Id or reset it following the link bellow
Regards
Standard Bank
CMifti-!hfuffi
For any queries please call
Customer Con:.:ic:: Centre
0319286
Alternatively please e-mail
1r•.1(z~·ts.t::n~·c.:.:;o.~v.
Our lines are open
24 hours 0 day, 7 days a
waek including public
hullt!ays.
a} Identify the type of digital literacy required when you receive an email like the above. (2)
b) Would you categorize the email as fake or real?
(1)
c} Would you click on the provided link? Motivate your answer.
(2)
d} Explain the basic meaning of the literacy identified in a)
(3)
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e) Name one other digital literacy that could assist the literacy you named in a) and
substantiate your answer.
(4)
5.2 Identify and correct the subject-verb agreement errors in the following passage. Write
only the error and the correction and NOT the entire passage.
(2x4=8}
In the workplace, you want to present a professional image. Your outfit or suit say something
about you when meeting face-to-face, and your writing represent you in your absence.
Grammatical mistakes in your writing or even in speaking makes a negative impression on
coworkers, clients, and potential employers. Subject-verb agreement are one of the most
common errors that people make. Having a solid understanding of this concept is critical
when making a good impression, and it will help ensu.re that your ideas are communicated
clearly.
Question 6
[12]
6.1 Match the type of conflict in column A with the correct scenario in column B. Only write
the correct letter next to the number, e.g. 1.D
(2x4=8}
Column A
1. Different workstyle conflict
2. Interdependency-based conflict
3. Diversity based conflict
4. Personality based conflict
Column B
A. In a software development team, there is
a conflict between two teams. The front-end
developers argue that they cannot start
their work until the back-end developers
have completed certain components.
B. Sarah prefers to closely supervise her
team, providing detailed instructions and
expecting regular check-ins. However, her
colleague, Alex, values autonomy and
prefers to work independently, feeling
stifled by Sarah's constant oversight.
C. Alex is highly extroverted, assertive, and
prefers to take charge of projects. On the
other hand, Sarah is more introverted,
analytical, and detail-oriented. As they work
together conflict arises.
D. The team consists of individuals from
various cultural backgrounds, including
Asian, Hispanic, African American, and
Caucasian. As they work together, they start
experiencing communication challenges.
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6.2 Indicate whether the following statements are true or false.
(4)
· A. When you collaborate you accede to the other party and maintain harmony.
B. When compromising the outcome is accepted by all and relationships are undamaged.
END OF QUESTION PAPER
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