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SCM812S - SPECIALIZED AND CAUSE-RELATED MARKETING - 1ST OPP - NOV 2022 |
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nAmlBIA UnlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF MARKETING, LOGISTICS & SPORT MANAGEMENT
QUALIFICATION: BACHELOR OF MARKETING HONOURS
QUALIFICATION CODE: 08HMAR
LEVEL: 8
COURSE CODE: SCM812S
COURSE NAME:
SPECIALISEDAND CAUSE-RELATED MARKETING
SESSION: NOVEMBER 2022
DURATION: 3 HOURS
PAPER: THEORY
MARKS: 100
FIRST OPPORTUNITY EXAMINATION PAPER
EXAMINER (S) MS CHERLEYDU PLESSIS
DR MAXWELL CHU FAMA
MODERATOR: DR EVANS SIMATAA
INSTRUCTIONS
1. This question paper has FIVE (5) questions.
2. Answer ANY FOUR (4) questions.
3. Each question carries TWENTY-FIVE (25) marks.
4. Always start a question on a new page.
5. Read the questions carefully before answering.
6. Write precisely, clearly and neatly.
THIS EXAMINATION PAPER CONSISTS OF 2 PAGES (Including this front page)
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QUESTION ONE
25 MARKS
With the aid of Namibian examples, describe the following marketing variants;
a) Industrial marketing
(5 marks)
b) Societal marketing
(5 marks)
c) Sports marketing
(5 marks)
d) Green marketing
(5 marks)
e) Customised/Personal/Individual marketing
(5 marks)
QUESTION TWO
25 MARKS
Many of social marketing's key characteristics have been widely adopted by other fields,
and in turn social marketing has integrated practices developed elsewhere. Explain any
FIVE (5) characteristics that social marketing shares with other disciplines and provide
practical examples to support your answers.
QUESTION THREE
25 MARKS
Sport plays an important social and economic role in virtually every country of the world.
Sport marketing is a subdivision of marketing that focuses both on the promotion of
sports events and teams as well as the promotion of other products and services
through sporting events and sports teams. Critically discuss any FIVE (5) role players in
sport marketing and their importance. Provide practical examples to support your
answers.
QUESTION FOUR
25 MARKS
The tourism product is the sum of all the factors in an area that can result in customer
satisfaction. Critically discuss FIVE (5) tourism products in Namibia. Provide practical
examples to support your answers.
QUESTION FIVE
25 MARKS
As a Green Marketing Consultant, you are concerned that your efforts in supporting
green marketing practices are not well understood by some of your potential customers.
Identify and explain FIVE (5) misconceptions about Green Marketing. Provide practical
examples to support your answers.
END OF EXAMINATION PAPER
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