 |
PCC811S - PUBLIC COMMUNICATION - 1ST OPP - JUNE 2024 |
|
|
1 Page 1 |
▲back to top |
nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION HONOURS
QUALIFICATION CODE: 08BCMH
LEVEL: 8
COURSE CODE: PCC811S
COURSE NAME: PUBLIC COMMUNICATION
SESSION: JUNE 2024
DURATION: 3 HOURS
PAPER: THEORY (PAPER 1}
MARKS: 100
EXAMINER(S)
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
Dr. C PEEL
MODERATOR: Ms.EM BROWN
INSTRUCTIONS
1. Answer QUESTION ONE and ANY OTHER TWO questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly.
4. Please ensure that your writing is legible, neat and
presentable.
THIS QUESTION PAPER CONSISTS OF _3_ PAGES (Including this front page)
|
|
2 Page 2 |
▲back to top |
QUESTION ONE
(Compulsory)
SO MARKS
Our presentation, as public communicators, incorporates both verbal and non-verbal
communication.
(a)Describe and justify the importance of body language in a public presentation.
(10 marks)
(b) Identify and analyse four ethical considerations apiece which (i) generate undesirable
speaking and writing traits (4 marks), and (ii) enhance the communicator's credibility (4
marks).
(2x4 = 8 marks)
(c) Demonstrate how poor use of diction is likely to embarrass a public communicator. In
your example, clearly indicate the failure(s) and identify the remedies that the
communicator should have used. Five marks will be awarded for the situation description,
five marks will be awarded for the identification of flaws, and five marks will be awarded
for suggested remedies.
(15 marks)
(d) (i) Distinguish between the qualities of effective and appropriate public
communication.
(7 marks)
(ii) Using the case you have provided in sub-question (c), demonstrate how the public
communicator could have engaged their communication situation in more effective and
appropriate ways. This answer should not duplicate the remedies suggested in your
answers to sub-question (c).
(10 marks)
QUESTION TWO
25 MARKS
(a)Demonstrate your approach to a speech situation in an unfamiliar community context,
in which you adopt "an interacting approach" to inspire and fulfil members of your
audience. Describe how each of the three components, that the anthropologist Leach
identifies, are integrated into your approach.
(20 marks)
(b)Which of Leach's components did he regard as more important, and why? (5 marks)
QUESTION THREE
25 MARKS
As the Director and Lead Presenter of a countrywide programme encouraging healthy and
positive-minded living by people living with HIV-AIDS, you are responsible for all the
correspondence, written and audio-visual content, including public speeches, directed at
the people concerned as well as members of the communities in which they live.
(a)Demonstrate how the content of the presentation or correspondence can potentially
facilitate and alienate (one example of each) the target audiences in this campaign.
[12.5 marks]
2
|
|
3 Page 3 |
▲back to top |
QUESTION THREE
{Continued)
25 MARKS
(b) Using your evaluation of the two examples of content you have described in sub-
question (a), how would you as the Director and Lead Presenter set about trying to
minimize the risks of any misunderstanding of the content described?
[12.5 marks]
QUESTION FOUR
25 MARKS
(a}Give a detailed account of the characteristics and benefits to communication of the
Fourth Industrial Revolution (41R}.
[12.5 marks]
(b) Explain the potential benefits to our homes and workplaces of the "Internet of Things"
(IOT}.
[12.5 marks]
QUESTION FIVE
25 MARKS
(a)Give an account of how web technology has changed and is changing the conduct
of public communication globally.
[12.5 marks]
(b) Sir Tim Berners-Lee's design of the World Wide Web as a repository of knowledge
to be accessed cost-free has been betrayed. Do you agree or disagree with this
statement? Give reasons for your answer.
[12.5 marks]
End of Examination Question Paper
TOTAL: 100 marks
3