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PCC811S - PUBLIC COMMUNICATION - 2ND OPP - JULY 2022 |
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nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION
QUALIFICATION: BACHELOR OF COMMUNICATION HONOURS
QUALIFICATION CODE: 08BACOH
LEVEL: 8
COURSE CODE: PCC 8115
COURSE NAME:
PUBLIC COMMUNICATION
SESSION: J.UNE2022
TIME: 2 HOURS
PAPER: (PAPER 1)
MARKS: 50
SECOND OPPORTUNITY /SUPPLEMENTARY EXAMINATION QUESTION PAPER
EXAMINER
DR. C. PEEL
MODERATOR: Ms EMILY BROWN
INSTRUCTIONS
1. This paper has five questions in total. Answer TWO questions.
2. Read all the questions carefully before answering them.
3. Indicate whether you are a FT, PT or DE student.
THIS EXAMINATION QUESTION PAPER CONSISTS OF _3_ PAGES (Including this front page)
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Question 1
(PCC)
25 marks
Demonstrate how you would execute a successful approach to a speech situation in
an unfamiliar community context, using Leach's "interacting approach" to inspire
social change among community members. Conceive and describe a scenario for this
intervention. In your essay, you will be awarded marks for:
(a) An explanation of all the required ingredients for an interacting approach [5 marks]
(b) A description of your speech situation, and your competence to address it [2 marks]
(c) How you would apply the ingredients of an interacting approach to your speech
situation [5 marks]
(d) Logical sequencing of ideas through well-developed paragraphs to enhance the
essay's organisation [5 marks]
(e) No errors in punctuation, spelling, sentence structure and word usage [5 marks]
(f) A conclusion that reiterates key findings, and a statement of personal learning
[3 marks]
Question 2
25 marks
Demonstrate the importance of ethical behaviour in speech-giving by explaining how
you, as a speaker, would avoid the following failures:
(a) Misleading the audience, disseminating fallacies or delusional information ..5 marks
(b) Stereotypes ...............................................................................................................5 marks
(c) Negative ethnicity: offensive tribal or racial remarks (give examples) .............5 marks
(d) Failure to acknowledge the work of an author you have used ..........................5 marks
(e) Failure to respect the customs of the hosting community ................................5 marks
Question 3
25 marks
Using appropriate examples, define and illustrate the distinction between
effectiveness and appropriateness in interpersonal communication competence.
(a) Definition of effectiveness, with examples ...................................................7.5 marks
(b) Definition of appropriateness, with examples .............................................7.5 marks
(c) Distinguishing the two in the context of interpersonal communication
competence ......................................................................................................1. 0 marks
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Question 4
25 marks
Analyse and evaluate the statement that "The concept of the public sphere and the
idea of public communication only become meaningful when a medium exists for
interaction".
(a) Definition and analysis of statement.. ............................................................... 10 marks
(b) How Haberm as originally conceived of the public sphere ..............................10 marks
(c) Explain the extent to which social media constitute a public sphere ............. 5 marks
Question 5
25 marks
Name and explain any two theories of public communication - other than Habermas'
public sphere theory- and apply both theories to a media platform of your choice.
(a) Name and explain two theories ......................................................................... 10 marks
(b) Application of both theories to media platforms of your choice ...................10 marks
(c) Identify one limitation for each theory ................................................................ 5 marks
End of examination question paper
Total: 50 marks
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