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PCC811S - PUBLIC COMMUNICATION - 2ND OPP - JULY 2024 |
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nAmI BI A unIVE RSITY
OF SCIEnCE
TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION HONOURS
QUALIFICATION CODE: 08BCMH
LEVEL: 8
COURSE CODE: PCC811S
COURSE NAME: PUBLIC COMMUNICATION
SESSION: JULY 2024
DURATION: 3 HOURS
PAPER: THEORY {PAPER 1)
MARKS: 100
SUPPLEMENTARY/SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Dr. C PEEL
MODERATOR: Ms.EM BROWN
INSTRUCTIONS
1. Answer QUESTION 1 and ANY OTHER TWO questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly.
4. Please ensure that your writing is legible, neat and
presentable.
THIS QUESTION PAPER CONSISTS OF _3_ PAGES {Including this front page)
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QUESTION 1
(Compulsory}
50 MARKS
With the use of examples from your local context, critique the use of the following
persuasive techniques in political communication:
(a)Fear...................................................................................................................1..0.. marks
(b)Slogans...................................................................................................·...........10 marks
(c) Emotional Appeal ............................................................................................1..0. marks
(d) Glittering generalities ......................................................................................1..0. marks
(e) Bandwagon ........................................................................................................1.0.. marks
QUESTION TWO
25 MARKS
Evaluate the validity (or otherwise) of the following statement, from your perspective,
giving examples from the Namibian context: "Politics and ethics belong to different
realms. Ethics is primarily for private life. In politics, what counts is power. Real rules of
power have little to do with morality".
QUESTION THREE
25 MARKS
Analyse the role of the mass media and its "watchdog" function in promoting and
defending democracy. In your opinion, does the "watchdog" function always ensure fair
coverage of issues?
QUESTION FOUR
25 MARKS
(a)Give a detailed account of the characteristics and benefits to communication of
the Fourth Industrial Revolution (41R).
[12.5 marks]
(b) Explain the potential benefits to our homes and workplaces of the "Internet of
Things" (loT).
[12.5 marks]
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QUESTION FIVE
25 MARKS
With refeence to how we should present ourselves as public communicators,
(a) Why should body language be important in conveying a message? [10 marks]
(b) Analyze the importance of four ethical communication factors which {i) generate
undesirable speaking and writing traits {4 marks), and (ii) enhance the
communicator's credibility {4 marks) ......................................................... [2x4 = 8 marks]
(c) Construct or critique a scenario where poor use of diction has embarrassed a
public speaker. What were the failures, and what remedies should the speaker have
used? ................................................................................................................
[7 marks]
End of Examination Question Paper
TOT AL: 100 marks
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