Question 2 (answer all the questions)
Read the case study below and answer all the questions that follows.
(43 marks)
Case study: Engagement Practices at Broadway
Broadway is a small charity providing a range of services and support to homeless people. It
employs 180 people in London. Competition for service contracts and talent is fierce in the
social care sector, and so Broadway has invested in its employment offer and HR practices to
attract the highest quality people, who are looking for engagement at work, and given them the
freedom to deliver quality services. Broadway gathered data from its staff survey and bench-
marked it against 13 other homelessness charities. Broadway scored highest in 9 out of the 11
categories and achieved the highest organisational score for engagement. They have also been
listed in the Sunday Times 100 Best Small Companies for the last three years.
Broadway places a lot of emphasis on only recruiting people who are willing to be engaged and
has developed recruitment processes that identify those people. Employees are offered
challenging work and the autonomy and flexibility to improve the services that they deliver.
Broadway has flexible working practices and staff are trusted to manage their time effectively.
However, Broadway ensures that all staff understand the organisation's values and standards,
and that they have clarity on what is expected of them. Staff are given the information they
need to do their jobs well, and 80 per cent agree that they have plenty of ways to feed their
views up the organisation.
The result is quality services that are rated highly by clients, and a reputation as an employer of
choice. Eighty-one per cent of clients said they were fully satisfied with Broadway's services in
2008, and demand for jobs at Broadway continues to be considerably higher than for other
charities.
Questions
Source: Macleod report: Engaging for success{2007}
2.1. From the case study identify six staff engagement practices used by Broadway. (6)
2.2. Discussthe significance of employees' engagement practices
(10)
2.3. "Broadway has invested in its employment offer and HRpractices to attract the highest
quality people, who are looking for engagement at work, and given them the freedom
4