 |
TDM620S - TOURISM DESTINATION MGT - 2ND OPP - JULY 2023 |
|
|
1 Page 1 |
▲back to top |
nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHn0L0GY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION: BACHELOROFTOURISMINNOVATIONAND DEVELOPMENT
QUALIFICATION CODE: 07 BTID
COURSE CODE: TDM620S
SESSION: JULY 2023
DURATION: 2 HOURS
LEVEL: 7
COURSE NAME: TOURISM DESTINATION
MANAGEMENT
PAPER: THEORY (PAPER 1)
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) MS. ETHILDEKUWA
MODERATOR: DR. !SOBELGREEN
INSTRUCTIONS
1. Answer all the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
4. Please, ensure that your writing is legible, neat, and presentable.
THIS QUESTION PAPER CONSISTS OF _3_ PAGES (Including this front page)
IIPage
|
|
2 Page 2 |
▲back to top |
Question 1
[20]
Define the following terms, using relevant examples.
1.1 Destination Management Organization
(3 Marks)
1.2 Destination management (DM)
(3 Marks)
1.3 Give two (2) examples of a Destination Management Organization (DMO)
(2 Marks)
1.4 Destinations contain a number of basic elements which attract the visitor to the destination and
which satisfy their needs on arrival. Name and discuss the (6) basic elements of a tourist destination.
(12 Marks)
Question 2
[34]
2.1 Tourism destinations are constantly changing due to external forces outside their control. Explain the
Tourism Area life cycle (TALC).
(10 Marks)
2.2 Destination Managers are advised to diversify and offer more than one type of tourism at a
destination depending on the resources available to the destination. Identify (7) key types of tourism.
(14 Marks)
2.3 Discuss five (5) advantages for managing a destination.
(10 Marks)
Question 3
[14]
3.1 Define rural destination and provide two (2) examples of rural destinations in Namibia
(7 Marks)
3.2 Outline seven (7) characteristics of rural areas
(7 Marks)
Question 4
[32]
4.1 Discuss the challenges for branding Tourism Destinations.
(12 Marks)
4.2 A successful destination brand represents a major asset to any destination but its successwill depend
upon a number of key factors. Identify and describe the key factors for success
2jPage
|
|
3 Page 3 |
▲back to top |
4.3 Explain the concept of Brand positioning in destination management
(12 Marks)
(8 Marks)
3jPage