Answer all the questions below.
Business Case:
incentives and good rewards (Extracted from “The Remuneration for
Handbook for Africa”, by Bussin, M, 2012)
Offering top salaries and attractive incentives to staff is the quickest, surest way for an
organisation to become profitable, according to a survey conducted in the United States of
America (BusinessDay, 2000). The comprehensive cross-industry survey study found that
investing to attract and keep top sales, marketing and customer service professionals can add
more than $40m to a typical $1bn business unit’s bottom line. The survey put the potential
payback for financial rewards and incentives at $13m. Other investments related to creating
a high performance organisation could add another $27m, including, for example, attracting
and retaining “stars” (S$10m) and developing selling and service skills ($9,5m).
Sales and marketing remuneration above industry averages were closely related to higher
profits in every industry studied. The survey sampled the views of about 500 executives from
more than 250 companies such as chemicals, communications, electronics and high
technology, forest products, pharmaceuticals and retailing.
For the 21 capabilities with a particularly high effect on organisation profits across industries,
it was determined that even moderate improvements could result in additional pre-tax
profits of $40m to $50m ayear for a typical $1bn business unit. A fully-fledged, multi-pronged
approach to driving world-class performance with these 21 capabilities could boost pre-tax
profits by $120m to $140m a year. Technology skills ranked among the top value-adding skills
in all industries studied. Many capabilities fueled by technology helped groups gain
knowledge of customers, convert it into insight, and implement plans based on that insight.
Using technology to collect and analyse data, then sharing information gained with everyone
in the organisation, profits could be lifted by another $12m. The following research takes the
guesswork out of where CEOs should put their investment dollars. It starts and finishes with
people and technology that enables them to understand their customers better and to
convert that knowledge to tangible results.