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COM511S - INTRODUCTION TO COMMUNICATION - 2ND OPP - JULY 2024 |
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nAmI BI AunIVE RSITV
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION : BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM
LEVEL: 7
COURSE CODE: COM511S
COURSE NAME: INTRODUCTION TO
COMMUNICATION
SESSION: JULY 2024
DURATION: 2 HOURS
PAPER: THEORY (PAPER 1)
MARKS: 100
EXAMINER(S)
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
DR M. MHENE
MS S. N. NEPANDO
MODERATOR: MS A.NGHIKEMBUA
INSTRUCTIONS
1. This is an essay- based examination
2. Your essay must not be more than 600 words.
3. Answer TWO questions.
4. Read all the questions carefully before answering.
5. Number the answers clearly.
6. Mistakes in grammar and spelling will be penalised.
THIS QUESTION PAPER CONSISTS OF 2 PAGES (Including this front page)
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Answer any two (2) of the following questions:
QUESTION 1
(SO Marks)
The following are components/elements of the communication process as outlined by
Steinberg{2007:pp 45-51): (a)communicator and recipient;(b) message; (c)sign; (d)encoding
and decoding; (e) medium and channel; (f) content level and relational level;
(g)interpretation; (h) noise; (i) feedback; (j) context.
Describe any five (5) ofthe above components and explain why each component is
significant in the communication process.
QUESTION 2
(SO Marks)
Write an essay in which you explain the electronic mass media age, which is the fourth age
in the history of communication studied in this course. Also include in your essay, your
opinion and reasoning on whether you think that electronic mass media have negative
effects on rural and indigenous people today.
QUESTION 3
(SO Marks)
Write an essay in which you compare and contrast Shannon and Weaver's view of the
communication process with the transactional model of communication.
QUESTION 4
(SO Marks)
"Extra personal communication is that way of communication in which a human interacts
with other species." In light of the above statement, write an essay in which you describe
the types of extra personal communication. Provide relevant example for each type of extra
personal communication.
END OF QUESTION PAPER