QUESTION 3
(40 Marks)
Angie Silva has recently opened The Sandal Shop in Rundu, a store that specializes in
fashionable sandals. Angie has just received a degree at the Polytechnic and she is
anxious to apply the principles she has learned. In time, she hopes to open a chain of
sandal shops. As a first step, she has prepared the following analysis for her new store:
N$
Sales price per pair of sandals
Variable expenses per pair of sandals
Contribution margin per pair of sandals
Total fixed expenses
400
160
240
60 000
REQUIRED:
3.1 Calculate Variable cost ratio and contribution ratio.
(4)
3.2 Calculate how many pairs of sandals must be sold each year to break even. Also
state what this represents in total dollar sales.
(6)
3.3 Angie has decided that she must earn at least N$31 200 the first year to justify her
time and effort. Calculate how many pairs of sandals must be sold to reach this
target profit.
(4)
3.4 Angie now has two salespersons working in the store - one full time and one part
time. It will cost her an additional fixed cost of N$75 000 per year to convert the
part-time position to a full-time position. Angie believes that the change will bring
in an additional N$120 000 in sales each year. Make a recommendation whether she
should convert the position. (assuming current sales value is N$320 000 before
additional N$120 000)
(10)
3.5 Refer to the original data. During the first year, the store sold only 300 pairs
of sandals and reported the following operating results:
N$
Sales (300 pairs)
Less: variable expenses
Contribution margin
120 000
(48 000)
72 000
Less:Total fixed expenses
(60 000)
Net income
12 000
3.5.1
3.5.2
Calculate the store's degree of operating leverage.
(3)
Angie is confident that with a more intense sales effort and with a more
creative advertising program she can increase sales by 25% next year.
Calculate the net income by using the degree of operating leverage. (3)
3.6
Discuss five important assumptions underlying the cost-volume-profit analysis. (10)
The End!
10