Section B
[53 Marks]
Question 2: Operations management
{10)
(2 marks per correct answer x 5 = 10}
Briefly explain ANY 5 of the 8-Ms an operations manager needs to manage for the
best results and high productivity.
Question 3: Supply chain management
{16)
Read the following case study and answer the questions that follow:
Case study: Mavunfa Toys and Novelties
John Matlare is the CEO of Mavunla Toys and Novelties. This organisation's main
product is a Madiba doll, which stands 30 cm high and is a life-like replica of South
Africa's former president. Matlare is in the process of evaluating suppliers that will be
able to manufacture non-toxic paint, according to his strict specifications, with which
to paint the doll. The paint has to be non-toxic because the doll will be the toy of choice
for many children. Matlare cannot afford to put the lives of children at risk. This is a
critical strategic element of his supply chain. The organisation that he chooses should
be able to contribute to his product. (Source: from 'Operations Management' 2nd
Edition 2006, by Kruger, de Wit and Ramdass).
i. Define the terms supply chain, supply chain management, and supplier. (6)
ii. By making use of a diagram, present the supply chain for a manufacturing concern
such as Mavunla Toys and Novelties.
(4)
iii. Identify any two strategic partners of Mavunla Toys and Novelties and discuss
their role/contribution to Mavunla Toys and Novelties.
(6)
Question 4: Design of goods and services
{10)
Explain the concepts of a) Robust Design and b) Mass Customization. (5 marks each)
Question 5: Process Design
{9)
Outline the six characteristics that helps in fully understanding a process, including
the categories under which each characteristic is found. (1 mark per category and
characteristic= 9}
5