CEO Jack Welch has said. "We have found that by reaching for what appears to be the
impossible, we often actually do the impossible; and even when we don't quite make it,
we inevitably wind up doing much better than we would have done."
As for the research evidence, we noted in Chapter 7 that goal-setting theory-whereby
managers set the most difficult goals to which employees will commit-is perhaps
the best-supported theory of motivation. The implication is that to be the most effective
manager you need to push, push, and push more.
But does this pose an ethical dilemma for managers? What if you learned that pushing
employees to the brink came at the expense of their health or their family life? While it
seems true that managers get the performance they expect, it also seems likely that
some people push themselves too hard. When Kathie Nunley, who travels more than 100
days each year, had to miss the occasion when her son won an art competition, the only
person she could share her news with was the Delta ticket agent. "It hit me how sad it
was that I was sharing this moment with an airline agent rather than my son," she said.
On the one hand, you may argue that employees should be responsible for their own
welfare, and that it would be paternalistic, and encourage mediocrity, for
organizations to "care for" employees. On the other hand, if your stretch goals mean your
best employees are those who give it all for the organization-even putting aside their
own personal or family interests-is that what you wish your results as a manager to be?
Questions
3.1 Do you think there is a trade-off between the positive (higher performance) and
negative (increased stress) effects of stretch goals?
(4)
3.2 Do you think a manager should consider stress when setting stretch goals for
employees? If you answered no, what should a manager do if a valued employee
complains of too much stress? If you answered yes, how might you consider
stress in setting goals?
(5)
3.3 How do you think you would respond to stretch goals? Would they increase your
performance? Would they stress you?
(6)
6