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MVT620S - MARKETING IN VET B - 2ND OPP - DECEMBER 2025 |
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nAm I BIA un IVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCE AND EDUCATION
DEPARTMENT OF TECHNICAL, VOCATIONAL EDUCATION AND TRAINING
QUALIFICATION: DIPLOMA IN TECHNICAL AND VOCATIONAL EDUCATION AND TRAINING:
MANAGEMENT
QUALIFICATION CODE: 0GDTVM
COURSE CODE: MVT620S
LEVEL: 6
COURSE NAME: MARKETING IN VET B
SESSION: DECEMBER 2025
PAPER: 2
DURATION: 3 HOURS
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) BERNADETTE E CLOETE
MODERATOR: NDAKOLUTE S ABRAHAM
INSTRUCTIONS
1. Read the case study below carefully before attempting the
questions.
2. You are required to attempt all questions in Sections A, B, and C.
3. In Section C, answer any TWO questions only.
4. All questions must be answered in the context of the case study
provided.
5. Ensure that your answers demonstrate both theoretical knowledge
and practical application.
6. The total mark for this paper is 100. Manage your time accordingly.
THIS QUESTION PAPER CONSISTS OF _S_ PAGES (Including this front page)
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Case Study
Read the case study below carefully before attempting to answer the questions.
NamSkills vrc is a public training provider in Namibia offering short courses in /CT and hospitality.
Enrolments have dropped in the past two years due to competition from private colleges and online
training providers. Management wants to review its marketing strategy to increase student
numbers and industry relevance.
Section A
Question 1: Multiple Choice Questions
(10 x 1 = 10 Marks)
1. Which of the following BEST represents an internal driver for NamSkills VTC?
a) Competitors offering online training
b) Limited financial resources within the VTC
c) Government regulation on training quality
d) Unemployment rates in Namibia
2. Which of the following is an external factor influencing NamSkills VTC?
a) Student satisfaction with trainers
b) The leadership style of the director
c) Rise of online education platforms
d) Budget allocation for workshops
3. If NamSkills VTC develops a long-term plan to rebrand itself as a leader in ICT training,
this would fall under:
a) Business Strategy
b) Marketing Mix
c) Tactical Promotion
d) Customer Service Policy
4. Converting NamSkills' objective of "increasing enrolment" into specific promotional
campaigns is an example of:
a) Business Strategy
b) Marketing Strategy
c) SWOT Analysis
d) PESTEL Analysis
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5. Which PESTEL factor would be most relevant if NamSkills introduced online training
platforms?
a) Economic
b) Social
c) Technological
d) Political
6. The entry of new private VTCs in the same region is an example of which Porter's force?
a) Bargaining power of suppliers
b) Industry rivalry
c) Threat of new entrants
d) Bargaining power of customers
7. Which of the following elements of the 7Ps would be most affected if NamSkills
renovated its computer labs?
a) Process
b) People
c) Physical Evidence
d) Promotion
8. Using SWOT analysis, the increase in online competitors represents:
a) Strength
b) Weakness
c) Opportunity
d) Threat
9. Monitoring enrolment figures each semester to assess marketing success relates to:
a) Strategic Planning
b) Implementation Evaluation
c) Market Research
d) Competitor Analysis
10. Aligning NamSkills' ICT courses with industry demand for digital skills represents which
"P" in the 7Ps framework?
a) Product
b) Price
c) People
d) Promotion
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Question 2: True/False
(10 x 1 = 10 Marks)
1. Limited financial resources at NamSkills VTC are an external driver.
2. Competitors offering online courses represent an external threat. Business strategy and
marketing strategy mean the same thing.
3. Improving physical facilities (labs, classrooms) is linked to the "Physical Evidence" element
of the 7Ps.
4. Porter's Five Forces helps NamSkills identify internal weaknesses only.
5. Introducing online courses at NamSkills would be a response to a technological factor. -
6. SWOT analysis allows NamSkills to identify opportunities, such as new partnerships with
the industry.
7. Enrolment tracking is a form of monitoring and evaluation during implementation.
8. Government policy on vocational training is considered an internal driver.
9. Aligning courses with labour market needs improves both business and marketing strategy.
Question 3: Matching
(10 x 1 = 10 Marks)
Match the concept in Column A with the statements in Column B.
Number Column A (Concept) Column B (Application in NamSkills VTC)
1. Internal driver
a) Measuring the effectiveness of marketing campaigns
2. External driver
b) Shift toe-learning platforms
3. SWOT - Strength
c) Online platforms reducing enrolments
4. SWOT - Threat
d) Competition with other private VTCs
5. PESTEL - Tech nol ogicaI e) Renovated computer laboratories
6. Porter - Rivalry
f) Limited finances and outdated workshops
7. 7Ps - Product
g) Growth of online training competitors
8.
7Ps -
Physical
h) Experienced trainers in hospitality
Evidence
9. Implementation
i) New ICT short courses aligned with the labour market
10. Monitoring
Evaluation
&
j) Tracking enrolments and student feedback
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Section B: Short Answer Questions
(30 Marks)
Question 4: Case Study:
NamSkills VTC is a training institution in Namibia offering short courses in /CT and hospitality.
Enrolments have dropped in the past two years due to competition from private colleges and onfine
training providers. Management wants to review its marketing strategy to increase student
numbers and industry relevance.
Questions (30 Marks)
1. Using internal and external business drivers, identify FIVE internal and FIVE external factors
influencing NamSkills VTC.
(10)
2. Explain how NamSkills VTC could use Porter's Five Forces to assess its competitive
environment. Provide two forces with examples.
(5)
3. Identify THREE PESTEl factors that could impact NamSkills VTC's marketing strategy. (10)
4. Discuss TWO practical ways NamSkills VTC could monitor and evaluate the success of its
marketing strategy implementation.
(5)
Section C
(40 Marks)
Question 5: Essay Questions
Answer ANY TWO questions (20 marks each).
1. Critically analyse how aligning training programmes with industry labour market needs can
enhance NamSkills VTC's marketing strategy. Provide Namibian examples.
(20)
2. Apply the SWOT and 7Ps models to design a marketing strategy for NamSkills VTC's new
short course in Digital Marketing.
(20)
3. Implementation is often the greatest challenge in marketing strategy. Discuss this
statement with reference to Namibian TVET institutions, suggesting solutions to common
challenges.
(20)
TOTAL MARKS: 100
END OF EXAMINATION PAPER
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